Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"7a6a5f7c37a46c4ef3d6f61a860957c5","s":"a53df9a0ef07568f"}
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