Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"a59212c23a31a3590d746449a0027778","s":"885fba975aa424a3"}
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