Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"1fff666092c42a244faae6619a9f758d","s":"80ead1c600884819"}
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