Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"c90b0bd80a2c21e051e23970b56ededf","s":"8ff056a15f916e76"}
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