Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.
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","iv":"5db1da23c008a13e690942209937a14b","s":"3f25e0fa24f2ebc1"}