Luxury Daily
The authority in luxury news.
Dec. 19, 2025
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. US luxury car market expected to double in next decade: BCG
  5. Matches plots second act under new ownership
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Coty earns ‘A’ score from CDP
  9. Burberry, EssilorLuxottica renew licensing deal
  10. Raffles, Christofle premiere exclusive dining experience
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Lexus mobile ad campaign achieves double-digit CTR

September 15, 2009

 

By Dan Butcher

li1Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.

Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. US luxury car market expected to double in next decade: BCG
  5. Matches plots second act under new ownership
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Coty earns ‘A’ score from CDP
  9. Burberry, EssilorLuxottica renew licensing deal
  10. Raffles, Christofle premiere exclusive dining experience
VIDEOS
More Videos

MORE IN Advertising
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Dior builds five-story statement flagship in Beijing
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
Dior, Rizzoli to release book on Lady Art project
Seabourn to broadcast 2026 World Cup aboard luxury cruises
Rosewood London opens ski-inspired winter terrace



RECENT ARTICLES
Laura Burdese to succeed Bulgari CEO
Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal

US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership