Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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","iv":"447df70bbd51a54b4f5f0e5822fb54f2","s":"b703c2d9c84a75ee"}
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