Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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e7Nj9JFhQWt3886mW5GzHAhmtIk1H7QtoOecj68lHKKqJ\/Uhk9ynrxnQc\/3AyE4M\/3LGDY0WHvhA2pTPBEUkv117RW69H2dqEL8WmAjsGJp+Lc3LJPWogF+DHA4Zw8KCTwCIoJzoeo2sBHREUVZCmI4aVN9FoYc63XYoBb9HuNHk9n0waicrvsVK+aL5zyjaSRG5dzIQGxyP8DEHz2LUKxqN1zRcYDuob\/cU7K62YtL51QAOOQ62vsX5Sthrr1OuAg+GDS2diFaH32b9qy665CfiHlodRC44Nkn1qfBsgjoFBPyfjULXx60b15Pfeb68zJBDNUIq0oYSHUd65Qxc\/zsexX3LPnKjGOqJUE7lRtM8dL11cpfl9I3Zdrae03K6w9RqyPpGH13fXVy6+gM4XbYPMgqWra0TVm0nejBSmxwEWZS4ydoaM4f7wVrcJVMps+7CTG\/wdwtXnBKc+sPvWspZkzSjEuwXnlbUe9qSu3KQ6vb4dvVP\/9gkCXLxNW+TalxNEpXbCcXEz7m3mvpCju\/MYZ3mlrX7z1JvvWRcG3EGEeXpJ9MbEu\/tA82H8KUed5XnaKU0vKC1JRAoKfuirqhA9SA+rh\/iGqhk0ihoHzTq5Qq6oPheNdG4BKNd5yEMARh1wRXfD\/aasHh5JxjykB4KYIUr7vL+RF+Rt3GQkgU3jR83oCvTet9jvDYqsvrMTzsZT59olz+Yhnh8DkMfIeSbQLsonzam\/dpvOQGanGbpUEz6dcSY5t9daUbdpadQmmF7OyzRyOQjhT4NDI37qIaZ2phuPCFjS4hIu1Qdk0TBzu+wHSWt4VKLRADBy7Gs4wShdlROlojj4dT4oKa4iWCvGfm9Pj\/\/2XAVfmw\/BQJEi\/1RgImz4DxEpJaJ2FCbcEFwzIEpij9WNFx0JGkkdWheGTwmorWznRnDO8EozdH81i4c6\/0DUiU2DimVvdL7PClm0esscrQtUGNsVnCX45FNSnvNk9ac\/LytID8ikxd5AdB09mQ+fR85RNncjOTU7NRjxCkMeIYXj+GuERgdeoOjWksRB7\/ASj+aw6NVUgRRPgS8m+UoW7o9hCqNH1dRLGV1TQQ17MqV+DdHbcoLHTBWA5enbfW9Fw1J8R7RzrVl+IuCG96coY\/LqrpuaNHjp3D\/ndO9AzR92oSB\/KdHTAEAQGyDE8V9ibaakJu0fXfR0w\/abzTRMCT5NR1yChavlBIt1EHyRJJQKjNrhhrcu9UZezNJ6e2KWdnUxg1bw0nkqdGC\/b0GqDvoEVcUkCKPvDNtRbtVq\/3sAvR2yAwbnDZmyiC2yuqJgjnG\/mShxmpFdtpt1u9WQFR95PR+evHQfV2gtLBkNkDtAdhkXj\/+vZwYqVgGP2ExpxKVYn4FMKt41ZpuC8tJcLr04yiPaNL7R5iw9IsNcl2SYMXmTLtmvrqd6yHEgJWeGySjF1A8J+OZlpUtT7GvXf9AyjAv0garv9GM+avBFRYpRXWXWw+ToQo8TLXXN2xY5mz4xEWOcyS5YdG0sT2VREo7WMDzQRyiFj6\/YwhIA4RDT3xCeMCow16yYNdkAzx7rTFuuo9\/hSv+qxo6xREnrmWLD4tCc1kogOOACqGlXxQ6XzVHKyipi4VNwwgn3p+Py436MpgnNQUh86bt80uGXA9hT6iPzi9v1k9tl3Ra8zc5RTJpH8rcCQ71bz+pUFpGpi7OEE4LmnMxaAgeAZNjUwowa35KG7T\/yHhCSmTCbGUgCH77Zpvq4a5NTcGlD31kYTtpmMmwiP137ZJAOitIkvMiIn\/bfgqP+D7b4xGOvx5Stayd5hYajqOSWs5spdzSlsDWBosMfBQoTLmF6h8thLJuLfMPl\/TrXBauBfHuSSTgvZxGXJFC\/k6EEKh\/tRKcDFveLK1ZQuHWdjE9r+TCeLYKqkt7rHSpp+h3cR5mfRP3Gv+6+Ro72JIhZI5bvuapRuavh4RpS9E7v6PXoC0h5G\/i+ajxAUH5vCgi5oZZFfplb+17gCceCFPUP2Z+J4yrXNvCT8D5psYNzsyQQHqzY\/iFcTvx1D\/vrCw2rePb9suUsmD+pmfzbTTknPHvciADPu9qWr8lgU13S1W73+Wn3UaYzuLeUD\/O60PShPkHZi8JKzjg0ACo6AFb6n4W0tcwCZlY3OUPdkcuaHpQTEgSeKuQUBqqqEtQczvxK0FQwmG\/xaTf1Lt2ymidmcQ+KtwSp1PdnvG0AZdyet\/acCWzmU5yEENsFPeOjsvtdTLX8fFswD4OcnjHiAemKctxmtoaXdXioKIM4zd\/8x5+9Ul1czP\/dBBRP66iUFFjCs5LHFpJiJWtiao1b8P8z3QscmG1GgFv9Ihvru7\/xf7UVhETENimbyayBh+fVA9V2AvzecnL+zTqKjfLmQ+CwVlivJs6mfsEvy5jnfmHKbwM1LKFIerwu3DQKfkD6WClfqA+OBsFU\/cm6zkJM7NWZPbO7ZoFpHbd5clVhuHJUPZKvWOshnJwzT7ydDoScYE4l8lZaZYpA0CNIQjZ2JpL5SG2u708gi\/OFeGoZrRGE7Xemk02xzTSEfImtzULGEwSA6SBqNs\/WjwPOoYZ47he2mjQ04AjZd\/6CrDCqQfpBtEPha1g41osLQLeTmHHnu5IuEH3g5rMhGeU0b\/0dn9wAbDq+nlkR0P7hVn5In0\/G14sHUnHEGnDC4zlPvgpww\/bGl4t4FH0rjmKkToFLmE9WM47PsmwkFX73vLSN2+OCf0KUNF3xv5NqBJSTuPl8+xI9Cz2MIp+dq02YTJ11vRSjiesyyOtz0k1TccpQ9JV4E4VyuFZJSTOsawLTrmk2Ga9cFk93fZ7pvupvzdE+5W\/KByYLye2xZSzA6FRT+czaVrwJttJ18qIXuL2pMjc5\/X\/Yb6\/TyCTy4vRLgOHu4VoAcjoEbAOkcEIcvmocZN+r\/239HnJZ2\/mUlOAYXzTfetLrQ7gd3PKzyHOa92Sbqa3MtcadZLUvQE5crskRnJw78Sdc41Q5vNACCzdIma9OkiHvPGApp6N1a7BVQ1WnLFGajHvdg+46FTbnr6kggO0mCQX9ufjHNOAJdqzU+FCalf6JUwc4MYbpDppfW0m3NkxFRRyVdfyWSGBx\/tEU4aEVsjL69gCFoaozWQ8Fg2aFXeeQ9wzTPWaCp6pnKDoGHDkhyFulxDzsJxrRYjPABpdh4kHziZhl2nfQlj7rYalxqFC6kQX85nZ1guTj8zo39ZWMHttL9aCZBFR4dL83TM3Q8oWYBOloIJWp17MP8bFl4hVaf9lLKj\/ncctfZeNSpef\/dryQK0kLGe59akp3JOhrEH508wI7lyvLArTQ3U8UE97lRMy1fn05kM4\/zgooc0RHsyw7FD3kqZJFLYSdJec5LxbehB1PDqYGtnaPk5sKkTLhPWo9pS75BRaP7cWIzD5oMqJ0GfAVehpOjk7vTsn7AwokmZnfu26ahO0lrJTOrOQVZ740ZdwUimShXlovo0C0Y7wAIQjRBgyyo31xWzvVlWQQ3O6lfVo3r2fobIxdx1S0jcisJttNAbOh30myHBVbAtDes\/t4k3Y4uy63U0w3rtzX4iAHizDSONAgZF80T3ikBYPDCRrbU82KG0LXBAo47yuWWVjmoW99CZppcOxadXzrT8s1k76HtLnHEx4\/59N4dfGFz\/XAC8newarznprCSaunyoJcwY\/xJHDiN7+a8nYFYIL1wn6hVfU\/uCgBoS41EO+ypa16b5ZmRyQVgT9IrTgnIT+lrVwA\/GQKAE8AmcgESoyVvABsGV58LNLfYjArKPbHJYgouuYqQeBD+7V33bvcNaQxattbu4gZSAdzsAjpAX1Wlg3fu58Ec\/hrVQo2AKHaxWz\/rhepezvCcmxDxEZKiwQHb5bwqobL7VN9a4W2jQU68QQIeEFiwOUchQ+csjHrzVcpDhfMkwnDFDXqTx3IhryllN90Xa8rHt9x6GgS++C7xDNC1t45xS3w0Gv\/YxRMyZCZBqj4wV6EKgo3kNrEJ3PBokV2WHOkxXsH2P1S8tgrUYO9HGmkJiss57eDrvNb7bf7nM4TIUQbWhoyBpzSiylgWLD6UV0W\/dLRzgjUmVDcChfaGLdEphos9DNUOcZB3lvyT\/VRe0ZQa0Okzg4imvK0VI4AujegJwI3zz3LFZ8WiDoOJw9LZOshfxlGIi\/H1mhe7cRW0EWxlcsm4Gbsxa6gsTIeJm8f5vXt5wQbQmBdLG\/gGA3B95ZwwC4IMQltOrnQaFqBUvLoI35AAqPyI8KGWGH8JiuEkqqz\/ovJBQ7P4GrPz87gckDKTV8Vllp5NZfAUzgCG4NjtwKzhSopU5N9NQJ+M9gTUeqBXyBlifWreATqBvQ86zYv9HTNN6F\/u6gC5+3hdSHUTjxAX5R9ohZbp104sUZXYKZQJgnzrWWBPJdKOqS3y0phnFi+WowYfFiTjgoRUxuX1DkBeGayXN0kozMKlxU9m730kvqcPiXV2DNSRddd31kN0QbnFPV9z4Rs48iLAFOt23RcSXeCVQchsSe3WqnkMf2kJCT8MzKUNKtqIe\/WyoVqNzt67aYtJ\/Ey2dxSPY5V9+U7afIaIs2Idy57AGBpwUHvVL585iUiYZldtLiwnGoQSgGUi14bofej+mghouyUfb7ZVBKwqhtT2vRFGduk1v6RykickX8qgGhO5JKRo5prPlLsM0\/j54LqALeCwoea\/NEevltQ6fzrtmeV5frgKfD5e78awDWMhhOSDg3rg4bEgCeIc8S0npdO0tw0AQrIZAV5b7NAX9bstrucvskbgL059ZVw009WBUy2o2nf8vkqBoES169Pt\/PU55GVw+r93Vq45e+7YsccinzPnkb7ioCkqYVVA+tzKJGqD+5ZH6ko5zizkZne9zAiFGbqgNaSAgdWPLcVP6i8VYCwdciH8yLqz70zsUqUBwF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