British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"45a197a592315b7bfa7ced87cf6723b5","s":"22eb9291ae37acdd"}