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Dec. 6, 2025
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Marketing

Choosing a global identity in the age of “Brand China”

October 6, 2022

As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein

 

By Glyn Atwal

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  1. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  2. Chopard, Boss, Lancôme front AR experience from Snapchat
  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Prada places actors, activists at heart of 'Re-Nylon'
  8. Sephora highlights the integral presence of Black beauty
  9. Dior’s ‘Lady Art’ project turns 10
  10. St. Regis Estates to premiere in 2027
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