Marketing
October 6, 2022
As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein
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","iv":"52402d6c68a5c7332a1e0846da33ab1d","s":"e2dc626564eabab1"}
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