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Dec. 25, 2025
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Fragrance and personal care

One-third of Gen Z opting for ‘no-makeup makeup’ as pared-down beauty gains popularity: report

November 1, 2022

Photo of young woman with fragrance bottle This year's 48-page report reveals Gen Z’s cross-category preference for hyper-personalization and pared-down products. Image courtesy of Kyra Media

 

By Amirah Keaton

From the Cerave craze to the rise of the “clean girl” aesthetic on social media, Zoomers appear to be going back to basics across the board, for skincare, makeup and more.

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  1. Luxury Women to Watch 2017
  2. Estée Lauder Cos., Jo Malone launch AI scent advisor
  3. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  4. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  5. Dior dives into French Riviera with escapist fragrance
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. WatchBox looks for growth in editorial integration
  8. Chanel unleashes ‘From Dream to Reality’
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Sephora introduces new concept for SEPHORiA 2026
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