Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"fd8d18c87e08548730245af04a265362","s":"981be43b7159111d"}
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