Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"7848b0fd25aa84b53ad470fa7d31a361","s":"5487b7e95986ee7d"}
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