Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
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","iv":"f90bf9b695b277254cc4380938a8a10b","s":"64f76d17ca1f3a10"}
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