Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
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","iv":"f05a01083eabf843b681a315b7e34f4a","s":"842426d26a2cda93"}
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