Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
{"ct":"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","iv":"e14f664b82819f9301b48bfdce8a4c0b","s":"93eab42df696dfd1"}
Share your thoughts. Click here