Marketing
January 4, 2023
How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock
{"ct":"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","iv":"ca9dcc6483887e7ed5ea7d541cfb95d7","s":"bf3c0dd5e61f2df0"}
Share your thoughts. Click here