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Multichannel

Cartier extends L’Odyssée campaign through multichannel efforts

March 19, 2012

 

By Tricia Carr

French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.

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  1. Dior dives into French Riviera with escapist fragrance
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  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. WatchBox looks for growth in editorial integration
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Exclusive Resorts purchases Inspirato for $59M
  8. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
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