Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"dbbba55d4029fc41690e0f17e47ccac7","s":"3b06065a68322e04"}
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