Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"0054c836e354573400f2f30cab2d3e2c","s":"d3c6b87d903816fc"}
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