Research
July 14, 2023
As luxury brands increase the use of tools such as Chat GPT, experts recommend toeing the line with human touches before transitioning to these technologies full-on, in an effort to establish trust. Image credit: ThisisEngineering RAEng
By Zach James
A new report by global management consulting firm Kearney’s global think-tank Consumer Institute (KCI) finds that citizens have trouble believing in a rising segment of the technology sector.
{"ct":"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","iv":"913313fac6c0a6c572b344d49841aacc","s":"2a6adedb864b0a66"}
Share your thoughts. Click here