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Feb. 9, 2026
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Marketing

At Wimbledon 2023, luxury labels come out to play

July 17, 2023

A rising number of heritage brands are attempting to align activations with the world’s oldest tennis tournament this year. Image credit: Ralph Lauren A rising number of heritage brands are attempting to align activations with the world’s oldest tennis tournament this year. Image credit: Ralph Lauren

 

By Amirah Keaton

Attempting to align efforts with the world’s oldest tennis tournament, a rising number of global maisons are vying for the attention of affluent consumers during the program.

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  1. Champagne Telmont earns Regenerative Organic certification
  2. Ralph Lauren goes global for Milano Cortina 2026
  3. Dunhill twists English elegance for spring/summer
  4. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  5. China’s hottest trend, Ins Style, was influenced by banned Instagram
  6. Top luxury campaigns of 2023: Luxury Daily
  7. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Tennis star Lorenzo Musetti now representing De Bethune
  10. Galeries Lafayette unveils plans for second Paris flagship
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