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Dec. 22, 2025
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Food and beverage

Krug embraces music with ‘Tasting Sound’ experiential pop-ups

September 28, 2023

Enlisting the services of five artists, the house has launched two new musical compositions as part of the effort. Image credit: Krug Two new musical compositions inspired by Krug Champagnes center a series of forthcoming pop-up events. Image credit: Krug

 

By Luxury Daily News Service

LVMH-owned Champagne house Krug is giving audiences a multisensory experience with its latest activation.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Longines announces latest Ambassador of Elegance
  10. Dolce & Gabbana introduces advent calendar this season
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