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April 10, 2026
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Fragrance and personal care

YSL Beauty ups social media buzz with new digital campaign

October 6, 2023

Each of the selected talents is said to bring a new, unique aspect to the campaign and the concept of masculinity itself. Image credit: YSL Beauty Each of the selected talents is said to bring a new, unique aspect to the campaign and the concept of masculinity itself. Image credit: YSL Beauty

 

By Zach James

France’s YSL Beauty is enlisting five entertainers for its latest men’s fragrance drop.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. De Beers supports Desert Diamonds with bridal addition
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. Global deliveries take 15pc hit at Porsche in Q1
  9. The 1916 Company sets up shop on Manhattan Beach
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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