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Dec. 19, 2025
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Fragrance and personal care

Google, Pat McGrath Labs to host augmented reality pop-up in NYC

October 16, 2023

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs

 

By Luxury Daily News Service

Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.

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  1. Off the Cuff: Getting to know luxury's top-tier talent in 2025
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  3. Burberry, EssilorLuxottica renew licensing deal
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Dior builds five-story statement flagship in Beijing
  6. Laura Burdese to succeed Bulgari CEO
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Happy Holidays!
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Luxury Women to Watch 2017
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