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Feb. 8, 2026
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Fragrance and personal care

Google, Pat McGrath Labs to host augmented reality pop-up in NYC

October 16, 2023

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs

 

By Luxury Daily News Service

Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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