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Dec. 24, 2025
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Fragrance and personal care

Google, Pat McGrath Labs to host augmented reality pop-up in NYC

October 16, 2023

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs

 

By Luxury Daily News Service

Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Luxury Women to Watch 2017
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  7. Lamborghini heads to French Alps for women-led driving series
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Burberry bans exotic skins
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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