Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"772a269b2474575c12ed92eeca7f667e","s":"0d9af22da649be92"}
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