Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"3f4cf860068e79d9de2342d89b1a9880","s":"34c24ece92d732b7"}
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