Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"1ad390970bd0cff5ee8a9cfef23cf2c2","s":"b83fc59e36827bd4"}
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