Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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TzLkZzNkrSv3yP87rN6Pb0G6qpRDu49lnBUarLMdRnVueXVciWdi228z\/iywz7dHaHyP6akc4+NVLtkG8r\/6n61jAP8IWRCA2mfAJn6QDPLCD\/bMbK6faqWXi8YZawVTyCxU5vHv0JJfnCH8BO1VDeOPR5suFJ6I6B8x05UgVgCqIQsuGDKMP24IN56mDaFuR1uBTWMTWLLYR5pcc7mXC15BJm29fcBiclfYG9oq+09S3KWXv3EZOMS4GsO332fGSP63P4F5yr0vRYw5Z9HL3TZegfMIwrzPWnjxmHmdHALjUvuzX5ri+7HUnnFHX2D5otX7A1L\/52LRPbgTX2Ea8ktuN8vgfU3S1ftBEaGqd2\/ltLSTpnYAV6qfLEwOcHRVXyFYIZLoL2p8tjvq50PU3+otfkUUe5OE9tRfhy6ffe5o9L4ChQG4AWcJCsEAVa5q23bWglAbyXFbFn1629X1p76DAYMTJvy2DnlYk5qbeijNtK0y0UkwlQK198s1m+Uba3Mr7Fs3lwtZrwTqBUK+SjdEkb\/UjoqErBhYP\/TizE3c8WpojevJ98S77fsgUDhEXe8dC98k1CiL0OHvH96h8qlE0ThNXIEM8n\/xHtcdWdPPGbGRhPiGI\/ctBLfkqngVCiJW+DjZ5pKvuwnXKQlRilMwqbFtMJrYaAqEk6zHGwLBcDBo\/dBOOxZBbbxnZb670nmwNVaFEw8TXpVAiwU8Os05C5\/9VPXUuBuGx6eSzDRjUIWeTbamTaWNzNSdFOBrW1LDgWQd\/TNGRldF2QMbMh4QN5fr9coaMCmsOnZQWdoZdou7RLz2OseRfYwEM0du5nGQOnzZA17av3EHxwqlhySoKQTCCIdR3ZVfL0uYPi1JEB7PHn5LOyDES1BjYpztWNjWLHr4BBnsRSwHo4GsvodZSJz7YIg5P9DjEaNfbQZUtcDJAfOgmCQa7JE0Ab0sIt8ctiNP\/dBW4X7zmw4PCHsOBgmWf\/u4JqKrtSz\/b2HqdUSicklc2xUI9sNv1yCpc8Wxx\/IjQiyXDYdq8g4xWbBC2aF7MLLeQv2XZRPTHjHtieijdhuKNz4t\/sbfYsTbb3B5UwcujoSA7G4xEiuHBArbkoGW8oSy5ARMacpjIo9yzFKXOFo9zN6\/aDjZwMaR\/hXANM9ZAuYUykH7sqRU1d1zl65V6gipnVdN7wjkZTkatJSQ9mSGSWefEyMWLSeZfJjnlxqX\/DhPmSEAjGL6lBhsE0sfXsoZ8Bl4uE5SQcYqHwfFYLQoicy5pUVoSUJRljWPpuJlM7yX7\/M3lcV1C8D1djSdXvtRqtNU4vThz5vo5lInGY1jWn5LSt\/KDpgkWPD6lugM9TSIDMgv45jlfYzD9OxaqCHEwLnCQXveJOX0MbhsTvKC+IdvMJoHPkAcQBALjKsODgqSK6mRSHbhUUUAHldCC640NvIbNx+G\/gn8qZkZ8ZrnmkiYYGuauWQIydgCZEo4FlfdIGgrSEREO0\/VY8IvApB2Y6gPkx33UlwBJfRlZ+x3beAWT+DIo+tL5gxewFTgDrJgEF91QWEAeaKtdwWWrK8fGvqscuJ+CWysSSTLrCw6u+3u5t9DeQyqI0sa5TKEzibgmJKZRmzh0PawSYM8rmH\/Cwcw9WxecFPiUcexkWXY1I1isn6nkfiukuqlSXldPHbkOHvZRpQFYkloHW7Vp4jFrIPoxF8lFp\/9tTsHO3na2jwwwri9UsHgfRY7\/9QUqzWSQ6qal0zQr+b+SoJRE3Yop+2EiWs2HDCRRQLkiFeGTiA8Hhs1MKeJMR\/7Jou0F0n1L8dU6PfoKMJFgJaPiQ679bRlNJLFI0Ip4BvPq0ATSWpqpsLdjqmL0IZVXXy2+4gBplNoKVaXspgxNy4hqRBBPlzbUXMQTG1sxnOulDlyq58lUMwZCNzI6d0hzFNJB6kSm3XgeQdiYeirr0E4roheDCIKMbK84JAhGyMg0dV5atintS22NxhX8XdPF5DFRNVHqBIJq5DYWj4mW1OqWwCUekiOTTAQgLoGocX2cb6QDRHsyL+FhoClhpIcS0BNOhTU0wipZNOyP5IPFSR51Yo9RUAFXt8VGMe+g4RT+oPZTZXw1ARtijLJu5N7KckZKEFA5JtDWi0RiscY4QNx0bwnui2phbtCzirMaZdPBySFw6CafkNcR1SsVkei8YnKkA7y4ATyf1PJi0KDFrFJlHKpInQvSa9igMyglkNeNxeGORLrwc+TMMQtIhvafLt8L8bDkqMCTKcMggzMVexqbZJ2YmSgGFVXWs5J6\/xfBxvqgG0RBNbenSWnElbNxz1cAexhC964J43Vk0pVjq8EjC7Bz8Ho6TpKlEQT7KPJfFaL3Y5sKJyTwkwATkYzmwtpgrw+ui3QA+XfaYOpyaQRtRk2gFQHMuYJPefQ38Jw4lqofXFW9Kl4QEEyP9HlHuOCan9ytVs7vPIZ\/iQo2PVL6VB\/OYYdDDefRPXVgcFow3RArI1EbiZWvxBnuGksp+mzgtUGgP5L7ULODQfHkAdocq9r7ZlP1vinfZlYJsPWt\/PFytVjU3d8AEKdPMTt5MqFAj87jYFSOIGyjjPsx4kH\/K4Mw34Mhh5P7CdU3GWEv7OjCl2+YeSjy9z2b0JOa8UbSwokVkhPs4t1qTH0p877B2BkR79Jql9wdiUpB4PKS4CB4i0QNCXT9oRD\/YKwrMhcDufIDrl2PnVR15BG39EZpjjv8O4gHlfJx\/h5nDO12Hd4Wv1eXdkeEaYFSpnHh2nYDW5lhTPf\/YLPIxGphX2mOO2nyXRCkVYi\/MnbwLixwkaAHeJswYSXvkb+mvR29Y62p55LlHWJAfVwoOiIZdFiEWN3OhtSEkX4M+cQRdVXmxfgIQWCzVXJCkFFYjwJXPpFocxuCoH4E2dwI3Nj+GBCXBrnsK\/SKeGeNEV5guC+NUMaEP3l8e2TSGFsXuJQPnd0PwTmcDN2N\/VlX30x\/kW4q4lwO4trYD9pz01o0hkkn3xH0kwMsi5pRDyLUFurYtyaWxlnPoFnUNGNGS5MnoCzo6NnKV9iVtCZUDsbm4GE3wpZVOxltanos0YlUzTa45jy\/e8AAPCsBVYjV4mtA4Jl+Q8YvhhoC3YLFaAkO9bNfdLNoEWhfbNWjO9\/NLbutmMqGZXDesTslWD1H3LlhFrolzOMbuW0H8Cg72bV08ee6NDaduA4W9uaYx\/BNqgGkJ2GQnKOjYDtjljf8802tr98v0K+g2A3OAFFVOq8J1ebiOnZRrJz\/jD+68Ff+2bWP6JtKdBAzaJwNOjBYjlRSyWvAvkivgojan6XUpe9Mv7COfWik70cxE9sQJC3TfsQ1UmrFPEEpK1FCDEvp4zFtKwVoAEwdmS7Lvmwuvy49fhwaZR1Zijhm8T05PiJuv8WGeG7wxLn84ARrECw77TQvCHsKb2qZqXucmXRo0zTZduhUSrFyu8f7PRStHsmmbTJyHxHiFo+0E2nIdXHqcDmw8e32dkP69poPtX1sNMtLdQgnVBn\/Hb\/Tc5i\/JbkIqNTv1z7y1iSDDIR6s4np37Z2LrDFpBeoJacLICDZCn+1ZtPuQeHNAaIce2VFGBBltucYSkHBOmzn1dAEddDLZWi8I3v1lX\/W85scMzFNF8f2Rg06wAAj72tIkApCQMqtnmM4mkcj+yR9IP\/O43u04bxamR10kWZUMK8nn2BsnLwHnqmLuQ+LIGaw+HTVAtxerEMrC6netHBA3jHvPBCEiuMs2EifqYcmpuXKYZ+34etHk+Bg0hJRIMEMJ7PWhrrjBw8brqjDmtS3QGEnge2vukqTG+A\/03h\/I9FGTMKoSSURzi4w86CvH7usvC37bxBbrZzAZGO6aymnDPGlNJtbhSWEc9sYB+c+kEALKh6JENyIV21XdOfkSPt\/qUdkU7uFb4VQTbJiJ3znY\/lGLULBEUtqIpdP5Zp6UJp9032KwpIe1uRv8o\/m6OZeknqL+ErtPYUNSC51+Rlw67M8LxIJe64HyEwWFoNo3cArk9ygPJboAsuCCZd6RZne1H1xkiKpu2E04AemCSVh8or54dyw9SOASPKvvHUtOzYsCX8UqYt1Hl+Sz2RsRgIhbErGE1jyVPaFF0PEOV3iFqXhuIRX7cDuh0HILKzYaaWIqyoAYrMMFFAKturSMhk6PszLkKScFDzE+IO7BOYZPqUq\/2sFYEEQFA9LahXdYpSsFpYnMbPUaKwt57tblMaySNW3QNVOB28Nl1pzCg4ZA==","iv":"789f33ce297b46fc2a22af659dfafb4e","s":"f9eebe8ba994458b"}
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