Luxury Daily
World’s leading luxury business publication
May 25, 2022
  1. Bulgari taps Anne Hathaway, Zendaya for elegant, contemplative vignette
  2. Chanel revenue up nearly 50pc year-over-year
  3. Brands underestimate when consumers will jump ship after poor CX: report
  4. Should luxury brands actually reduce their dependence on China?
  5. Day's wrap: Chanel, Valentino, Zendaya, Saks, Christie’s and Four Seasons
  6. Tod’s explores contemporary Italian life through storytelling
  7. Audi offers vision of progress in Janelle Monáe campaign
  8. Four Seasons Maui launches partnership with Project Reef
  9. Valentino celebrates ambassador Zendaya’s Time100 honor
  10. Christie’s estimates Givenchy collection at more than $50M
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

BMW shakes up radio advertising via Spotify placement

April 3, 2012

 

By Rachel Lamb

German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bulgari taps Anne Hathaway, Zendaya for elegant, contemplative vignette
  2. Chanel revenue up nearly 50pc year-over-year
  3. Brands underestimate when consumers will jump ship after poor CX: report
  4. Should luxury brands actually reduce their dependence on China?
  5. Day's wrap: Chanel, Valentino, Zendaya, Saks, Christie’s and Four Seasons
  6. Tod’s explores contemporary Italian life through storytelling
  7. Audi offers vision of progress in Janelle Monáe campaign
  8. Four Seasons Maui launches partnership with Project Reef
  9. Valentino celebrates ambassador Zendaya’s Time100 honor
  10. Christie’s estimates Givenchy collection at more than $50M
VIDEOS
More Videos

MORE IN Multichannel
InterContinental gives suites colorful makeover with global touches
Louis Vuitton, Nike honor Virgil Abloh’s vision in Air Force 1 exhibit
Montblanc inspires the art of writing with ‘Haus’ grand opening
Saks promotes mental wellbeing with month-long campaign
Cross-pollination of luxury and mass-market brands will persist: Chase exec
Lexus relaunches LX 600 with empowering multichannel effort



RECENT ARTICLES
Bulgari taps Anne Hathaway, Zendaya for elegant, contemplative vignette
Brands underestimate when consumers will jump ship after poor CX: report
Register now for free event: Women in Luxury 2022 eConference

Subscribe now: Full access to 90,000+ articles, reports, videos and images
Chanel, Valentino, Zendaya, Saks, Christie’s and Four Seasons
Should luxury brands actually reduce their dependence on China?