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Multichannel

Hennessy unleashes celebrity potential to push multichannel Wild Rabbit campaign

April 4, 2012

 

By Rachel Lamb

High-end spirits brand Hennessy is relaunching itself through an all-encompassing marketing effort for its Wild Rabbit campaign, enlisting the endorsements of Martin Scorcese, Erykah Badu and Manny Pacquiao and what drives and motivates their potential.

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  1. Aston Martin loops Breitling in as global watch partner
  2. David Yurman selects finalists for inaugural $50K design grant
  3. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  6. Armani faces $4M fine from Italian Competition Authority
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. Perigold, Olivia Palermo announce design partnership
  9. Cartier expands Clash collection
  10. Qatar Airways, Art Basel kick off partnership in Doha
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