Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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","iv":"8cad86b0303594367e63ca72b9d15d30","s":"bbb09bcc5c6d5587"}
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