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May 24, 2019
  1. Global wine market sees shifts in production, consumption
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Multichannel

Multichannel approach necessary for Mother’s Day marketing

April 13, 2012

 

By Rachel Lamb

Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.

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  1. Global wine market sees shifts in production, consumption
  2. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  3. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  4. Diamonds facing increased demand, disruption
  5. Contextual content strategy: Lexus’ approach to personalization
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Highsnobiety enters ecommerce with collaborations, curated collections
  8. Person-to-person connection keeps bricks-and-mortar retail relevant
  9. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  10. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
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