Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
{"ct":"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","iv":"5491700b97627508517f580510cab346","s":"daf4a60c433b9590"}
Share your thoughts. Click here