Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
{"ct":"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","iv":"5db783c87a9eabd17ec88c3d9b0d66e2","s":"7e5ff0bf4b65bf68"}
Share your thoughts. Click here