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March 20, 2019
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Multichannel

Multichannel approach necessary for Mother’s Day marketing

April 13, 2012

 

By Rachel Lamb

Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.

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  1. Prada, Dior among brands testing Instagram's in-app shopping
  2. Gucci's UK search volume up as brand cultivates millennial loyalty
  3. 2019 luxury spend expected to grow highest in UK
  4. Day's wrap: Tom Ford, Swiss watches, Bulgari, Audi, Piaget and Mercedes
  5. Day's wrap: Hermès, Bloomingdale's, Panerai, Google, smartwatches and JW Anderson
  6. Targeting, uniqueness and clienteling in evolving luxury retail
  7. Research online, purchase offline trend is defining luxury sales: report
  8. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  9. Bulgari links with Starboard to host fashion show at sea
  10. Register now: Women in Luxury conference New York May 9
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