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Feb. 8, 2026
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Automotive

Mercedes-Benz invokes childhood wonder in Drive Pilot campaign

June 25, 2024

The short film invokes childhood wonder to promote new technology. Image credit: Mercedes-Benz/Christoph Koestlin Part of a U.S. campaign launching June 25 on social media, Mercedes-Benz’s new short film promotes its Drive Pilot technology. Image credit: Mercedes-Benz/Christoph Koestlin

 

By Zach James

German automaker Mercedes-Benz is saluting its past to uplift its current offerings.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Dolce & Gabbana debuts Devotion fragrance film
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