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Jan. 24, 2025
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Automotive

Mercedes-Benz invokes childhood wonder in Drive Pilot campaign

June 25, 2024

The short film invokes childhood wonder to promote new technology. Image credit: Mercedes-Benz/Christoph Koestlin Part of a U.S. campaign launching June 25 on social media, Mercedes-Benz’s new short film promotes its Drive Pilot technology. Image credit: Mercedes-Benz/Christoph Koestlin

 

By Zach James

German automaker Mercedes-Benz is saluting its past to uplift its current offerings.

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  1. LVMH Watch Week 2025 sets tone for year ahead
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  3. Bulgari eyes future by celebrating 130th anniversary with current events
  4. Bloomingdale's debuts NYC pop-up with Flamingo Estate
  5. Can luxury stay luxurious in the age of authenticity?
  6. Lexus, American eyewear company Revo launch eyewear capsule
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Four Seasons expands private residence community in Mexico
  10. South Coast Plaza donates $1M to LA fire relief
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