Travel and hospitality
September 12, 2024
The campaign launched this week across print, social media and out-of-home placements. Image credit: Raffles Hotels & Resorts/Dylan Don
By Zach James
Luxury hospitality brand Raffles Hotels & Resorts is playing with clichés in its latest campaign.
{"ct":"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","iv":"cdaf762cdaafb4ccb534fc28bb04194c","s":"bc3cd3231fce1509"}
Share your thoughts. Click here