Travel and hospitality
September 12, 2024
The campaign launched this week across print, social media and out-of-home placements. Image credit: Raffles Hotels & Resorts/Dylan Don
By Zach James
Luxury hospitality brand Raffles Hotels & Resorts is playing with clichés in its latest campaign.
{"ct":"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","iv":"afc284c44bf38b7f3af8603c9919bc6a","s":"196109ea6fbc5bfb"}
Share your thoughts. Click here