Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"59edb201292d30519be8afdb66de440a","s":"3bede6edfe6367cb"}
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