Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"2216653fbb0acbba864c2e4782f81591","s":"1482220f4a96f860"}
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