Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"58191a229bc01dd20593063ad5273fde","s":"da4d28fbf2572a95"}
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