Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"f45cd1a29e7057473717508a59d3f5a7","s":"95c356b7b33509a4"}
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