Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"9a6ecbe4ed8fc7d081223456bff8c239","s":"c3e6fd96b6b84f95"}
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