Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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kAzIQlL6VnyZnIKNbARoBHN8RrCEEwIhBPiQYatFmUUeLuMAjoB+\/jy75r\/5E2UV6qj9YleMk5g3kJcEM+jxGqYst3uF+3cl+PjwcdAiOlOm4IPN2gHDl8vX6r4dQMWWaYaqgm5qoMOSBriItvqLzdAuDi5cxkJmBZJPbVysPtUvqq04\/PjmJ5TihpVxFSWLa467CcjBGMj48bH6sJYl+CwVbI42RbXQNPFhSKp14gfkCXZDMWTDFfCIIN2bi+OA9MWNMA4WyZ9P\/1kHd7+WxMkn4Idv+VAUl37kPqBM2NAV8cSECOgvxag56Fvdps681FrAPWlWLmHeMymUM6I+UpOs5k+XyPXDG+F38Xm6t5\/\/LGb5pvwyIAzhemNZDXtYsTykoKcMwYnlSB9El0fj2IWQA7o5C5+XYfqW7qBB29nHcwwAnkZsK6NpctvArZvTfTFAx\/xf6CARzHJjVQRyNHfXsXTno\/dnjWIBGQwh7OslC81HWP24HvvqoEfoXbhQXzTxXQPTHR23AJ59w8DMLHAI0XwIMeG4WRYVzcYBcLHR0eec0Mc74OL9c0tKwz\/3fy3i19ApIc1ePHHX3nrB3v8eLyXkXKSPWw7KFdEsUqagKXPonizEtWFR7Zi\/z+zB0w2iYQ2CmSZ2rETv\/WwHrlIQfjVSCxb05LqomlMdiAv6IPJAyfIOI8r8LmKPELgQdtorEP5EqEG3xUFIkym\/pDOP0GtwaK3dyJ2D7zGdyrGJUag\/muE6VZYhAyIvl0fVdw1qHUZv9YjoMf\/U9\/nLKNSS4A\/8N0Jf5ABiDsO1jNHC6ABvEwDpIP3WjrUP+VRkGit1LM66AlnW+4TZDOkePWKMFnOtPwZrlVG5ReAu6ez4Fns83fxJdrs\/e2ojZ6thMoEB\/vOgvIVuGHYP5+t05rp+A8d1zb6udJ\/8A4qbX56zWMVfOugNePTJ3SLGjKHkFAaY+\/+HPbg2t0rPMenJXascVTjUtNX7I07vvahN1tLC2ktPArjhSgS8Hg\/7rNAv+XmjtFQ72djRT4RgVFdU1YFJjVXNfS2I7lKBSHDADspWSdwFuxnX9ja3MsCJ4VwRzQ\/piaPX6EG9ejDcEB342aDzrGI\/XH66MfbI6fGXpNygkucni4hM9kTidZQohe+Ee+ll8qnlGzOnSfCVwDF05zVKYwYUcNKZdEZaPCi560SNLjDCnc1MOEk2JAovN0IoG7DMXnXtSzzrXMzLtfDb4SQ0T43mI5AvWi8TNowig1vU7Xf7pdcrQcM7ErATXtcdLfQs5Fa+ABB900MtqYgm3I4NM0h9Jg5d98Tm2K8jOLKtLvYGCeRNLGDdLyTA4r+yk0KkfgimCVcwQsj+V04BN3Ud2KBHyayXiHFCtCvtdSel\/Tsd0zZZIlS5Zxb9MpxuA6iN+bDggrSVYxXlFbBpbtWtNNwF8u3Piy\/ce5xWLicSUEctuykQ504EDkfuc+j8C\/gfJBiimjkJ\/fAcmB4PeKnA6f+U173yJdSlGJlnQL2N0InRP5Qq2aM+T4+Z708Y06ncygCOY1E72Y8SFTqOurjnmoQ2LIoQFV61vOyokjetcemmwNOd+\/1E0wGgPNwe0aSOjhFZM4OcLbQkkN7ZJzSHqCKe6wdi\/IbMRWfOeiXvbavPGtgQK130lFKjYucL8ZFVbeVTyBLVHgkDdnNMLPXTCGkgmVNUxsPT5OCFCcIBc3tThaKoudDFgOACmsl\/4lqEScEXNqKAo3Iv7V4CSbok+pkFEgQkE\/++yk1nGOj3XHiMelBHYSacaFaLPcFOv\/WxcdhzbQTY3nBQjgpbSrhw3dZD11dsOTiI0f7rFPKLPD0yogcNcN\/m7wthuKvv7ZxpRXmihDVMvAGPAv\/NBzsUvNGqBVYDYOyBC\/nfdheRs59\/ug1raedaRbrCrwu+PAlfNCkljDUDTr2zqlhunnAwS0y9hQdgEatjCEnFSBxioh+xtTo4lN5rPsjRV6XeWQumqQodEK\/NcLdFymEIBAvny355o2qUh7IofTsqZqT9PIjTXIPMoQ+kQJx+w5Okwuq+qBDkJkAxJQyoIDYpdHRYFLYa6tXOMr1zXSK9\/YnNKihy2Nsk7ILV8m81g7K4Flo00Bacs5z8fGlNxxkAcwh4QVjkjLQEBhMjQBmyX96zOlpSG9rczMHfuh8y6NoO28BRjPhd66uo3bjf0DbVqlJD1nYXx0SkczkPYy7KD+A90pGhH3kj4iRjHl\/KsYG\/cTRyyz2e5gBzlm\/TG9ngzlYl9RzLRbiTv2BjwKXbR\/yTF5ph\/cgXkgEMlWpBpos1QZwozkR6YK7QvZ2q7spGl3ZSv2qs3W+ZSlxfyJUMIHQV3jMNK\/J9tempCEciJMgJtMpfT7ZR9wSpCKnBiS9Ov+OI793sTcN8O6wrKZSU+enEH0nU31RxF0wzKvjc06NugWysc8qGw83DotPkDYwkQwrxKEoL6zYXdb86xZSQ8dnLOpDws65ReFjuIwO9HSZNhL40FzgIL9VRIw9ZzLapJivFMkF8qhxUzvYwSgZrCEDRysC6Vjv1X4cFB4T1O6ckAFQTQmvC3UPLeXDB2CqWxTpJpBt7PWwzRDx2\/qe15GCDqY9MUB4U5M44YCB7YYFAUkgk\/Y\/3hhgz4QRnNLJsPHYqBmpCvnaEt6QBFEuH7QCttc9vT3bAGAomLM4GQgt+10A0NVtp9qY9eYfWX4J9B09ckunEmBiasjsReR4PxbYSCQLAcemID05qLxBrmeOAGCMSKdUN0dR5Ex++Nta4w0gT2UP0ZjMjY2gV3\/gRYqrN8L9hOwuWdBl9tCutnyjcVlaVrFA7h8JG39\/+c3QG7bkwBFues6EKxhA1Xsqov1r1xeaQzApFbb8Yp3ALUwbntD4Vo5PTWKnyQ\/wuV0q1L7ZqAbD7Xa16+s4BtuyD4G9xbuUgv86gA\/5ZCtKX0hFEkAUeRvmwDV2YpF8Ei8TWNj7HpeKxClDhjhq9hY+fdQ\/cbssadGPtIhXg8p+SchpZfgeP58qWE3Od2tFBVJL5RDrl3Ey4b+PR4uK5AgiG1gh8nrJqFUHAneOaSwF3EkRtmKOb+leUffUGaPJeYjqLOugh7okzWyL1k6UeaXcqZp5EqY2COX0KKMqMlGaeCIqt0Mz51btDLt9q60V9WDstiypolOY6u+wCYXgmx\/mxl\/+Gxe+zTM0xf45Ze1krmQyt8wOX7hyi+UxBC5UOlanQT06LMd9wF4E\/pGE8zk0cVaJFQrKTlrsNGPO3wHa\/\/mrML+Kr6jIpmVohX9yioBC\/ikqcCRONk\/oViBftpIZyCAv4pR46MNrjGAarn6dAuNnrOPzfBSSSDzs1CIUb+wyCyeeBZElBMICtcjMxoYFsd5QtVm1ofbyulgOfiPLrY48=","iv":"88e9ef3e45291c8cde4e8ea1c2444de7","s":"523384ed5b790744"}
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