Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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ttsjGxAFBIR1uRz+K4FHdn1BPCS4M1o7j1MFqFDpbuX\/GKkVQdAogUkVg3Buy\/bLdwAIWnON2wPDanZk7QdxBaPZqgFSDpUfTPh08Gmr\/ubQP1K2nCnUKFV+QHEm95LHdsvpHIA8asOyLryyM15wo6ktvhKWRElccg3TFo0inJXL1pa8KGFEo2lWaseXmUdmGMvXje3h2SfyjGExR16RpY0hZDsqG63th39KUjIYTsFdb116WRwiHcBWoJPkUMW8x7JTMbH1hmQjdILnjKCA1nDkVNGwKpfJnzB2SwqeobBMi2TBgbO2QXg03E+yZWYQoB4FYR2efFx\/8K9vMgUFNQAXJeYJC\/gXGo2zL3Vn9tRi\/fCz1NffbofUXvc5Wk04sDsGwcwBOcYbYkWR9j0n6tzRmqsoy6CLRrxm\/PAPpyGTCxYreJvAXgbycrEstG2eZ\/1LMD2oVi0QMSTXG0SJzv9aETa5ss\/R+llY9Qf68+D8DHca\/RTF1IOlwtfT\/OWRZaEVW\/GUkdds3ckRdd4QDH1hPJVkTwlXrK5VenlC7LwYhgCkTX5T1jGnw5dfSRYIpYavnL0C\/Sk17NOMbGG5BJmsvV8WHgEMYwOIDpN71KfHTmTmYx+9E6LRkVTwnHfmidHHbPMgKRPJs6gy1U+gLU4HArhnmqyKfqjJg76\/e7DUqd\/gMQFOhO7GTU5FTK\/Q2SMVGJlmuBP+wStYbNgVJ9GmP6i1kqoQljERomSnh7ecM8G+zvKjmG70vFX0krPNhw8v+MToh8im+VzgKgSVnOQkBz4jmZl3CqHIC724NC6ZWgMPtoM4YqNbwY5xTjj+kz71MNlPdmQO1c\/Os2prm5aEJ8sT0gdBDmQkj++\/zCQSqFexPcCEDf88hdjyYCj0LDDmlw5fctyCEPOS5gkDIaY7RGdUGBlM5Zlib2+Mp7vUQTu9xma0Wv\/OfLbVqyvKyqB4RYPwZdjAGhY7PF3fmshknFvgM9W56mVsnJqvCyXq0kXPqXf2d8wGhwewJ62MUPdggSIarFvmUFZbJ+GjRUqwlVyp6aJj8yUrj+FM1nXPYHCWni8WSoAynNtgmDlGsn8YkfkZXaCPC0cwxWculERu7BvcLpUQwg+S\/QY6w5Eql4gK5yafDc6PtHm4NE2JBzJ8SlqdsNucajktc3dbuaEcTbMR\/hkIkBPkOMIxv6XnvOYPL+fSLIlOYbUor2Gdy0fCKXXQ1cA3aK+8gKdYcAGHD53ioo59+oC2p6gto4Jy4oTza\/AAsARsMxfjJy7Fh85T0BFwhaoQ83FyLaYwGNaeqy1alX23tdyKz16RTCxI\/MPjXe5ahNY6KKySF1ZjLZI4GXD0Va7SkYnZqMwmTdfCIRyFF8GUhX79Yk21Oj5ek\/4KoMPcxYV60P3rQvIxguKolqB9AJU7b\/8GiZmaiWr27cdWitxoF7C3OA9AS9cvm3z6KGKT6KZb1G+2BlewpHQkGXUGoB\/lxSJfCgsnaSzkX+g26B+gY6dWD6KDizc8+0xLea7KOOHbqnOwQ3XkzBY478W\/6Fp3CqjXtj\/m1rweGtJBaa\/AGng9q8A6bbMpIq5Lxlx61W24nF4dJcRIthyhsnUp83BLwxy+7PLTZ5rxlBCbqPaP+hMC10oYLnT49tGfW8XriXMCqdG9IcJAr0rEBzr0v25OTbUtDIZUSSXyrU3oaYVbkHZiCeJG5\/F+hf+IuUpsfr266i0236hDReqZksqeQQJkgpsYrSRUQjs2KNmEm2EUbj\/8masb1m+3BkeqxaA9EUYX3fXVNTlnVmOUyZXhHuAwqMC1X58vBYCbN74os\/vnPOmnxShehLzOAJsE2mh4UKN++hqmEd75KDLEQgNkRyj2AqO0Xr78ucLGEAZy5hKWYQhP6ZHspWKjpe7dK9UU2BXum3bIGhpAn9Q6jKZqaPq3MMVnm0aaLuIhVPVmzSwEOECg\/9KwXlv2QS\/+v0jXo\/lSXRbJfOlKopdDcyxksFO9pdT6ASla4W+gaUOmU\/MkzAWu2uI7m96mEqPvBSi7IAHYlLiQO8v98iXvmHkSidJ+FC\/4Kf4wP7PEy2mHA9EwSoCH6pe+3ozJoG7vD5QLHj6D9WhfHL04TY3PdjMJuc9Dsp6YxmEnAy6N6VytOXVhZjQtA8vErULt+JtzPm1wPAXuvh4Y5XLrO1ggpnwsNuWfKxmrbNI0z5vCvotYaMBLFgUC7GBjG7kY83d4wvy\/Cok7qYwAD9CNXFKNh+cNaVqXW2Gy0\/xDSM0EjXd6Ci3FqLNsooc+3OPFoTFobh\/cLU8hGQHuYZrG25hPKRSJMTgTNeuzbyeHeABpy1wBl1qq83bla12E2EYDE0EMPQg4O9+qvgEB6QAzP5kk7NGX7K+smAEVk39JNVBDjq\/iuT5UxEf2OSGhLGd0gM\/ryP\/NYOCmmljJco8EC\/QuEezHpkntyubSC0ziRgJ7G1QJ0ZPsHkFJDOB6C7Dl3+lVq3tmZqSC7XE3ijVCjagdGYtxmfKVFsogRej2Ic\/kSOI3s8ry8ksxWUFbrbjnYHcjHQb\/9+1wkddgJmUdjLaisD09YO8chElDDm18g3Oo+t00YTiFjmIXi+fVa9hFUuODAvNeRWPtldht9NrymIutFI2p5o3bROsGC9TLowzQG80n4abl9g7vrVvG3K0il1HBWGWmY48JoRIxVl4ccyZ1YQCtXMd7zlm7AtmH1G9jlTj6LOrosjBOplVOXtm8yCZ7wirMFuC7eKh4fc8vrMg2CVKn18VbEXqyI2ApymkXjAmGqEScVal1gwuheTob4Y\/e7FN7myBEaPV+KID7vP\/Wdl263CcYK+iTIfoUC\/7xFTMjRLspA3DnW6+EauK\/fmceVvfHnWE8BcWy0W2BL8VkCEYjqzidzQISH9X6P\/B2vXAALEjsRROg9pJtVAbj4hsLeTxU2vB9sMqYNb1SNMvuSlPYFm3Nd9u5T3xmCkL\/ybf6LFsXB5T7f9\/EyipQwjgyfVi0EBalgZRZD2ap4QxaBtr3kLt5vyKGsc460UgJOdqZj7XyclRpUwayXR5MF\/yRgvpmefUfYFzID1wtsyXqcg1733P6fxDfdGYvew3o1S2a6HRky7jxUwRYylb6TZwJH1\/B+aHjT44WqJP+k2Bar0k7V2stJjty+6jwWWVnR\/GbGLf6s8wVsaLhX2zHXEaeoMCHXyt9XIkp6ktYqIZGoghroVEXnt6D9K+HKZM5pok\/v3kq7JubSHr1PmVMK8nRDoaXkQ4zRutg0bbfJVeurbXTw8qD81lCGYWHz6NDLPERKMfx5SK2CebAJ+QlA324h0hg6rEmO7GZ79lnAkNc5lTLSMTtGzs2J7GAU6bUlnPCMD\/LqeariGjpch4MPRqSdP5W9278Pk8R6QY=","iv":"6088f7eaabd84ead62254c1231499660","s":"ba0278e4431d1544"}
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