Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"e59da52b485c86e6a2c01acd07ebe65d","s":"b549dc236ce3a39c"}
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