Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"105720ce2c50721e9498d4452e7a5d52","s":"61d45b1e598ba8c5"}
Share your thoughts. Click here