PALM BEACH, FL – Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.
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","iv":"1328f5b18a2bbf427c974370b6bf04c4","s":"29f25e6cf72697a3"}