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Estée Lauder exec discloses four principles of building a luxury strategy

May 8, 2012

 

By Rachel Lamb

PALM BEACH, FL – Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.

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  1. Burberry brings Monogram collection to Saks with takeover
  2. Strong storytelling key for digital, physical spaces
  3. Giambattista Valli brings couture perspective to more consumers with H&M
  4. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  5. Contextual content strategy: Lexus’ approach to personalization
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Giorgio Armani asks brand loyalists to share legacy
  8. Millennials push impulse shopping, flexing brands
  9. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  10. Subscribe now: Full access to 80,000+ articles, reports, videos and images
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