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April 10, 2026
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Sports

Porsche cuts ribbon on esports facility in Cologne

May 7, 2025

The new facility features a tailored lighting situation to aid the players in the sport. Image credit: Porsche The new facility is now home to the six-member Porsche Coanda Esports Racing Team. Image credit: Porsche

 

By Kiran Gill for Luxury Daily News Service

German automaker Porsche is prioritizing esports, establishing a new tech-forward racing HQ in Cologne, Germany.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. De Beers supports Desert Diamonds with bridal addition
  5. Mandarin Oriental refreshes The Landmark, Hong Kong
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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