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Food and beverage

Patrón’s latest campaign challenges spirits industry disclosure norms

July 10, 2025

PATRÓN TEQUILA LAUNCHES “CENSORED TRUTH” CAMPAIGN, PULLING BACK THE CURTAIN ON WHAT’S REALLY IN YOUR TEQUILA Launched July 9 in the U.S., the effort uses redacted text, bleeped-out audio and provocative outdoor visuals to invite drinkers to "read between the lines." Image credit: Patrón

 

By Amirah Keaton

Mexican spirits giant Patrón is confronting outdated spirits industry standards.

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