Where brands marketing for Mother’s Day focus on emotional, aspirational products, labels eyeing Father’s Day may prefer to appeal to shoppers on the grounds of practicality and the needs and wants of the gift recipient.
{"ct":"4XhwjA9HydEjsSOjEJeCyMa7Kc4b3yV2HyAojZ+lQzADvaWiOS0l\/UOJq0Kj6KpVJ65YTPUDSf9YmOhgbQwqVoAggrwun5M72TuyuVFmQuwxso+2g4dw3Dq0TxOjgtQpmE0+dfm5adCVOEHAZD5iUGaa\/7c6\/gbIOMlG49+4gStsR\/f0pdDJ3i9dEEfluOGlReT+cfefipVsK0DnGO0jZoZ8\/zeh+rPtwwOb8opWXLdN1tmVOj8uvNxcjqI\/HGaNfX+WshE6CewaOEl2z+CXxi\/heGQoJ8rFin1z1nkwSXUt721Mr61VyVsj3aJQZeMs30kKhbdZNoFV18U043sEmgIZUStgbdHH5um9WE47n4mbve1PtQ5ua675nt3NhUQkpr+wWMCVj47Fs6bDXN67dnKC6a\/BB8SXQnBrbNuPJIDz14fpSNJjReHP0rR5JtbTBl8Rhu1RagyNiWelELcp1TayDXmw6yDvNY9DHUFvv6\/qDim9YCsOnMRzToA71wlNk+LpDxQtptBWZrP2nJKaBqIQ28hGBSGEkHxkXFQFXOT3+VHv+84rt2nuvvSJKIY\/9BhQqNCkuwK7s169gkg+JXOpQ6Rq41U7M6Rfo2iQCOhefeRgrO3FrYOOeMPfmXTM++OKokfciG+i5oTVJ+6QCeGcepnWjRFmLPCSqqxCXrB2jj5rheKFHP7BrCxcfb9xrrrGjCIAkbanb6ht8J9vQLB9VTe9rw6B8V2v9XwRPn9KDU8Q7D5XEgDNZxoHeNAF3G2Y0H1g8NPeh8SrcaKQVyuf+LXMmXRGSIJYfxavkA+bmoqBDnrfNoI5EX+D+L1qF5qRBQemiNGRGtK\/n7JSbznFGbaLgJR1Ly83V6432lbCQXZuUp0Qrk2WB3XmmqZHoi\/9G+7wJ0kc9Oc8OQb34ITU0P9pg9pJb4shsXHCACNPciAIPhA3xwZ8AeY9OPxu122UuKw2cl8P9an5\/vz81x2v3aXqsotM\/7NOr7Oq6RQ7cFT8vsv3PuDkri2GHsU0lGbUVsgBUvCFKfClSTTlCYdhr+oJ+ZIHNiztIPOfTHK8iSt6tEt5lZ8UmmU9j4wBnS0DAlgyz4A7G1y6F3t1gokIgmFAmIkZWmaIwFEe07oFIS+fdJhIcqyY7\/uylSuzCifP+dohZQCgLXzgGqHdE2KrcD4fEwo9divLJgf1zguDY4VN4xrISSaK6wXAVqGnrgWkHWdGCqLILtGCxUry171CCz\/9pkh+7jsI3s5glZEWoR9zxdYMKVRhTo\/dWDE7dHa2z4uu2h1S+HImbobT5i2KKDytyciMIL4jfYyEgH5i4P3Qe\/Otio99+HRyHwM+VrGwzvH\/BIm9eagjC\/+axFfzB2O7bLuoqDtU141d0HfCD+rJcpCHdpINK3ZLrs7neCf2eLKw0YwrTHfIHKXIA47SSFlq68L\/fPBNvtMbHbQTFdhLO0ztZf8sVi2NyU08hTsP3xDB8B3maFP8Df71ZJvLm5gf9FTA9ZHEHzh8knBg9XE47F6nK+JRUQo7sIUcOF5TlsyyjpF2iUathmCFfOQaZwIvPTy5SyrXxd6CUFhAZV5dtHXsWiERPmYyLi8go2D9yuQRNEtI1DMTkPpN097zJE6d5JAeSHkU8aSWdbTP45PfObQytaJizgJjvrADm\/MSidSG8dkQ9jMUSKsTTiWXOAxCo050SBVt33rfErOm6V3cl8nT7efbAEa3OB+s1tn4a+FFiOCgRXO8aMjCKxx4t3mq8diQf3VvBZ7UNN7ej+Zb4pdEDfBE3tqpVBb93PDicyLG4GExg+cvNsHGwzs+YFrjFFpxA\/GaKShGGnzQKmyn1KHnEAa5EjIGoikofKd1MZM3gLg+RBXBkT7adXJYUwwUFNr5eCa5uuDgtPBuVzRBvZSMkGz9f6gL+qIuFbOdnp\/csFaS5ptsjaune9IhgbGJY+g99kjJd1KtxC\/fSN+EKtxuEOe45X3NATCJvZMaC5cWhr3IyCovvwJnSJ2dUx4lN4Ge014+oI2BqDEr6VyaCcz1xs7zUSXz4Z2IdIdJ5qZAVKe2eGTiZ3D4eCHMEg9rLiIrpZ9LGrlf9Mc33n8a1ZCMDqqFw5wkkepjwk1I3mAYVNLqxKOzxnQ0eJP7ZI4jl396OVyFH\/DXiK\/pua\/1VRhfZXQLFuyzwyyqcwZZ1eb3syKaIJpa3St0YyyeomjoQpB7s7nS5kEuirgL0ywiwbiMaYAiLdUXjvwsgE4Rr\/X2v7eAajbDI495nYQQhHCg+nsCkOXp1E6Vho6gNjIFTajaNeY6yjj\/gUFZwG5FG9RdW+D3AnIssto\/Cz1tJHACkG6f1+\/NIr64+72tk++5uGrfBAF\/S4GNJxNRVn6IA6lJbuSjW145BVHWg2D\/JPTOExolVllQvH82A+JlEWJTZrLL8L0Qe1kBYvn+yrbP5MCtOlPyXM6rULXajgCFjFPHM+i2KIeV4UZpJJWx5tJcQix86CLo+51dWZZJJmtW877bJ62zc5yJ18671XSdg6n5bxFUBaKIM1x5mtu\/Ox0dJkPlnZEsYd23sVOpDlrol1kbAy+cXciP9pIjcl7oPyILM0omB+ZHvAMehWp0J4gCoJe\/1FhZzWxQDfG8q5upWEueSwW9yVtmbykhlCsNKjMr5c0RXh9\/W\/Bkh4FwKJoj4AEV7Bg+lDzL4JW43Y18NpBlCjNco6F0V1DE9QN+9DCNW8GFI0Kx2KYPbXtDS7geQbteMnVQnOTFQKTMkv7BJdcmBsYcuVymegpRmyjNZ80RS+mSdCJjNSZw34j0vVWkPmU5mG6Corn2dYc6djdfV05ZXKrw7sMnDWZmQz0g3G2iJC01Ne1TZHYDqn1QRlqfxAUTdXkdIC1T9C8AJKjSU9buB2EvfvDRgULArp7KLvwPOYoRx3p53mbvKILjI9Nz0BNnhs6bj9lqC1cHRLDUQowe8mm3WY17B1Rb4C6hVUAUGCrqCQrxd\/cRlD1E7\/ZWpgBDKTEPlBpctRli\/jqMB1\/vIqBt8F+l3wiD778mImIblwcimNNb4pYvbWjeJ39EhhtCmTgcvSE4GwbJ25EJLzoRSjCQCnhscFfg0Du4\/m2eswL6tYJrqX8wkLpIAGQkxFCgDjtATir5zYBmn3VUcJucqfnpYbk0dOYJnVfTrMO5DOdHfQK3nEQZpdH5lMQI0pSeBRIB8jep1eYgV\/ZiIVixFenfwaVAq71aOKHfcTiE0AP5e\/O6rm64Gpfkjw+PbDPQqd+ktvR22VtEDv2rJOXxKiBorO4v9qAPEXr+ycgyL+EeEYdaZgXuu0ONgbh3UXQHZ2awjP0AEKCZ\/kvlzlR2\/ZOkEXqC11UC4gIpQeiOnu3S5IvJf110vXP8CcUE56MR6EDpNL7YtqOehO\/sGm0cw5IHqZBDkNCn30cx17VO9qY16gZ4abNGZa66klq3J+Ci49F\/OW2GVIByyZeTSA5V4+NHfWq1RxRSLLPgIG4sQ27GfzUz5IK\/oXVihFSF0gx+ja5xFitpJh+rrTIJVtCp+m5H9bFz7FI2ctxNM7rDpv986+6LPtSRh3JYm8TgTqHEpy4oDrXv1zPOnf6wh\/QU+sMa7BZZVgUWAYGUADxXsSviZbSMxhZWZYTuaeeQFb4EVap+Iw0u60QXoV3Z2cJpdiAUhBWRzS+BV8eaz0NzK7n5MLz9Rl2wC7S7Ffuv7qANkbvBrnvsE3lD2Qsa8aPP\/O58373FXUkLOw55L61DzhAsRFK5d9s\/r3ms3u75KlgDN0k038l9GujHxsE7QqUpNM9v+Eg2O\/jnz74E2sJGt1pzregjr\/DYt9P72SEGqNwbFmlbfXexql0Zjn1AqLbewwh02j6hjEugMKuACaJZDf5CubXnmqReVKPO9KZZlRNDjLkpeXaCLlnOBbnMcCGSeqqirrNRsntdita8D9VJYES7FLKaCtZgXVHcUwryzFgxrr6SZL\/mNyfO3Gku8Ltqhpyuu0rI1wBCinOdmgkScVihoSSAEsEtXhAYTEyL5s+UeeS4eqZkNDOSgTIwoxdVxkcRPY+p2vcgOX1b6QKLb4g1reAGxPd+TmmoIlOhZdFMAzWHnCcx8asqeBeFzS4cIs9SSse1CLj2BZE9fumxurMqCouXly\/MHvCEI4vhFOCm6bukG3VsgsG8q+Cc0yODjZfiNt5Z0cKTxcRwDguywsm7oFdI+VrlKc6h2vEGn0YZnsW2ed2+eKhDj1HiExILQeJ\/mFhHTrD0WZ7bHWGXc8+7hqXrhFNPK4KcvTdv9uVdWMiO29KewVj1OS719sMZFCsStxdM4JRXk9sfmPkqDaS28wn1t7HE4FCdUzkoGOdOto+ayeNzoEEDKg10\/R\/20FkekyQtjTmZzbTQnOstdHxSIS33wI0z9Ccpl6c\/EWVCTH4AuUSG+MJjVAlt7KRaKtOy3PdDUSOa2tRgGD\/T0lbxigH+VvnQIndKCh5HYesdQ8Eg\/4iO1YOtwrcGYs+LdjHm3HUTYBY8KDg4A+xmlt6AlcuMB7TtCU+e6Ek9y6M7VED2kMgIBF1z6C+U0rnCs2Ceqn2K6ukbaHLFFQrcaB5CR5HZINq\/roX5fLulG3K4BDUlkr2NKSBMOHLPYOJIIbPwYMEctSbVLrouw2Caftijdu\/nAFx4ojyqdDW0bkhnmiIgDdtniLN5e7POFDG4m1DksuR6OUBFOIiwVkRdzha3IsSiVlMSh3tK7VrBw6pCBOxX6bWvZvbWyAd6xlvuWwVGB07qjkYfKyXssIBJdxgq9KiscXNz+SaHqxuW9Qdnxbd+DCI\/73RrceqyRGKBgmBDBgJddYBJhJktxwJB6j6kGVvH0kzI1gPr\/a9MpEqiGpdhLHnOJBUc\/NVbHS5\/iS+QQ5AaH5r+jLbDMT9D2nwhFDc04CjWVdDca7Ph\/FOFhrSSo8DbUiDbeJr2ERLEPhREznEgozG5E4NqsqUnGx5TYnwRxiy0ng6SbnfjMaLYeFk5CYre1R7ylWxW2HNP0qmQF7TpPKWCtUFWfYlTWflKStkM6CL+lXoDJii4DwmsDRcoFqkBcd+yDTnxZXZZmfVNKm6i8SVWk6490v2ZA2TOmxSoM7SWt0PUT6Mqp\/CPxXJe4usGpEUaVQZnhouWgK6\/CqRaPdLYR8A92C2dMrIuTZYqYxaza+ZepJPcwGR\/mYNQHXB8Ag\/tRgAqYysGrWbXJigM7f82awwS2sQI7zPOv7AaWQfkFviQcc7upiDhkWCHVRLCwIJql78YqlrPWnrN6lSkLSw+Rj9fU4qWsKG66plf0irES+J8FTPvixFn1fNzlIPvW+lEabF6tRkZ\/AkXPMzfzjkoriMniXyBVi8BgDa6R26C\/5tbj26GZnUQcQkPcoDCnEsWlxIj9863KczarPp60bwP1yDd95aCi7d2Jl9eV5cJwZKZjjc+IbBvkj9O7Fmha4SkiqaJR3uu5Ka5XO9Pc+yvbqgNmjJRakyp8lVGH85O4SdWYMLUO\/chvO70dneYYE\/DSbcmtvoxSt1\/ZJtJxf2Mb8NZ+C1gGpj6njTE6jxd2\/pU2kyEKObr9SGnGZcqgEwNE3f0f4+ayVY4SRZcw2NofofaaGqq4v97jSRJbc8bLPI57ZJg08P\/JrMhYAPfn7f5CaCo6wZhXnHv12cMKKdH6ofqPNw7H\/Kxu4Q00i0K98jT19uaUPcfy9uX4ZhZEdXBztDxTmYL\/EcotVgrdOznWwniNAyG+av5x1YfQlQqGtDQ4JfyDGWDzeQ0gWJSNfBsi884EIBsZxX6\/zBQgsFwI+psHaWCbGhhawYGbaj3MT1KCgnDji1X8NltQCidhYhhVQFv40b8za9zWAjKmyrgKJ9azykiiF\/QwcyCFNd0zfDtNpshWdFBT6bD99d2LP74ZYf8BUgUxBtN+8nA+8xKypWdG1xttl+0IijqecnyrtRtjaFAbCPV3wE1vtajp\/h\/dAUcMCb2MRj\/G\/V2UP6RnAmuEsOrTp6kvt94pqMildsDrx8WQ6o8ZuLQSn345zU50ZQvw7KPdSNLf53wcCH0+OWjgphu9KU4zw\/ot0lopBaWK9+zCn2jumyxflhx2k89kG9FVtyw7c1JaxgmfeeQHY4vM2\/hXAlMP+v7Q3TEI2zo89Ca+TFE6IRE+tD6ZFlm6ODYRQyUi7JpbQzxG1WuOlJ0VdGFbNWsVfsI\/cozGIl3gEe1qftW\/C8efgrbNE3mKkZyK+oZKkjDfuD+dY8OYfTIjpb+j1zylYWsjk+ooLbJMKp8VvgtMPwp31rndGQUlPuO9YHplBmBD1vN6S8usghvqSEai7sLG1EXCXlBxkrLZXLNNpXW5RBNnyPtqN\/tlpBp\/868ZVHwlyA27NIxZAT4oLZ2kzPU+RVdN0dpRBSwafMj0azLshgxXTylrYKKLwHoRMBY+T6bID8\/xVJZDMr6t9HIQ9Be9IMJbpTCpIuQKgOKXgEVs25gfqRgXS\/y9WYrT5mo2vyycvwMtqs6Jv1FBmXn\/sw3v7jzBnvwltOxHFROcKhTe4GQ1GTLfFijyZIX4zGCxDzvGYHd7\/+\/m0QSjwFajg+TwmJO85iB\/h+8yyFcWefAbgcuEKsuHo2LEvzFZYTK2qn4JkxBDYAHG+2RM6yJdw5+tbAUpaXEmPqTnIXQU6Gqz\/QJHn4kTySVQOoj7C9ds6WXpcozSGeI\/Fb5v93rYG0+mZUK+kN0YHHbrQf1KQQ72oPkkGVxSDUGiEuJ3OTcB655xTGCBoPfReSNjwYEJGq\/qZ66QV9AZp7dElLRCHccIKDe5DHh\/Mx0vl37konLnb+WYeLzHvzl\/iA1eb0Fn07EQLNCWtoYh+fEDYOlk8h18WYAUrpe9cdF45+agAr08O4ndjP5JJkmkFcE3eIvB2lMVYnR4GglI33gcfpjGqmAulADPVk1lwndHvXzi9lq\/GigZR+rarsspsnPmj02TDljpzbZP1Ri1oj+wpNuicUbsKsSL5ICDKuvijJriAL2Pi3sPTq9MKXUVgcW+7IRlxR0rhRee0mVgwgkn8ddgrhGU81FpP\/4Yfetg80qyYQ2qEdYI\/z1FniMszVu1YpOHWGHZxfRKLcnw2Ej5jg0hxzdn9t5LD5Pzi+YRdN3IBDsT52uIkaYqnE\/KgkyfstGDBou+lu9iiHKpg679j812yNoi5GpFNRjcgiHjMehfyvtgnvaTuxDLZ4B1C3i2XqJK5X9exgVHY8EEWBee8V5\/1N20JTG2gYrzDYFrbaYOBRT6ELMWP4LvpW4lPmQWYqj\/0oVrOZFUHJJ4w\/cfJ3MrzREzFTfLe4WaR4jtPyeO+5jULe3x0qbyR6Ykdz9KorOfXSzLFv0gbRFK5IMkBRufIabuD8kuqA\/MdPthkbY\/K56SnsjXalVbIvrG+vWbvyTvvLM9dPasP9FqV7FnaJj1HUDUXuP1ZEi0Q2SMn\/6dFHFajDXjLdr6ARImhIJH4jXw8gJYNUy33j94Mz2jSq29xncroUifsmzOAjsFl31mgzUFbmeZxkzqgLDjY6+EP6meVXdsAosi\/lqX5n1SBKTaddp5kwEquqXXZ6AarCQBc+wtfFvrxDxnaeO9bOZqe3E8IRrTVJ8MkU4nk8aYjS1+Ifp60Iv7AhMn2QDwpoPb2EcxiViqD2xcZ3IkPnFehMvGsNVFw8ODagZZ6mTOc6BmbKppyhTAaJO2aDawXjyTB29jSmtGxbOKeoKQpgj0XqB+QXmz0BMsr2Afjghm6KO0m91SHneU34OrMnwdvhxgOpTdcbRfZFzLd2BS8m8Nn4qsg+vWM+oG017imJr75o07VxQc4Hx0T8P8ZqUUvFnMDp4EQlRVHw5c8L1oc1Yj5M5NG0vBupKU3c6Hgob2F704Rbv2xpzkOBll7yAARQj5etJ5f\/IH+k939yRMm\/3zM7hXHk3aCmbw+LeSpglaendN\/GMQKShvy1W0xlCmSPBD4hedJAY+3AzogZ+qqxULEKDMYe6VIMRhioplreZa+FyRR2kUfmn2IuGGL3pYhF5BIfSeWj5EJ9\/OGaETg==","iv":"1ff474e6447460062a27770059449523","s":"5dd4ae95cec6143f"}