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Multichannel

Porsche pushes Boxster via road tour, digital campaign

June 7, 2012

 

By Tricia Carr

German automaker Porsche is touring its 2013 Boxster model with stops in cities along the U.S. East Coast and is letting consumers follow the journey via a microsite and Twitter hashtag.

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  1. Dior dives into French Riviera with escapist fragrance
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  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. WatchBox looks for growth in editorial integration
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Exclusive Resorts purchases Inspirato for $59M
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
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