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Bergdorf boasts affluent lifestyle via women’s fall preview magazine

June 18, 2012

 

By Rachel Lamb

Bergdorf Goodman prefall catalog 2012
Department store Bergdorf Goodman is strengthening its authority in the New York lifestyle scene through editorial and advertisements in its latest women’s fall preview magazine.

Articles detailing the New York social scene, notes from the runway and summer fashion are paired with ads and collections from Céline, Yves Saint Laurent, Dolce & Gabbana, Hermès and Chanel. Bergdorf uses magazines to hit two types of audiences: older affluent consumers who enjoy direct mail and print marketing and a younger generation whose interest is piqued through social media and QR codes found in the publications.

"There is something quite nostalgic about the upscale catalogs from Bergdorf's," said Paul Farkas, cofounder of Daily Heels, New York. "They are extreme eye-candy harmoniously putting lifestyle looks on every page.

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