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Yves Saint Laurent name change: Messing around with 45-year history?

June 22, 2012

 

By Rachel Lamb

As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  5. Lamborghini heads to French Alps for women-led driving series
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  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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