Luxury Daily
The authority in luxury news.
Dec. 6, 2025
  1. The Macallan hosts exclusive residency at Rosewood Baha Mar
  2. RH opens Detroit showroom
  3. Versace announces exit of Dario Vitale as creative director
  4. CFDA bans fur from New York Fashion Week
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  7. Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
  8. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  9. Audemars Piguet goes global with new boutique concept
  10. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Switching from a brand-centric company to a customer-centric culture

June 28, 2012

 

By Rachel Lamb

NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. The Macallan hosts exclusive residency at Rosewood Baha Mar
  2. RH opens Detroit showroom
  3. Versace announces exit of Dario Vitale as creative director
  4. CFDA bans fur from New York Fashion Week
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  7. Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
  8. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  9. Audemars Piguet goes global with new boutique concept
  10. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’