Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"18986ecb99f08d1438f4a49b956caee7","s":"196ff5c782563f2b"}
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