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Mobile

Top 10 luxury brand mobile apps of H1

July 23, 2012

 

By Rachel Lamb

It used to be that luxury brands created mobile applications just to gain visibility in a growing market, but marketers have stepped it up a notch to truly let consumers into their world.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  3. Audemars Piguet brings AP House concept to Miami Beach
  4. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  5. SMS text messaging, world's most successful communications channel, turns 25
  6. Regulators in Italy probe Sephora, LVMH for youth marketing
  7. Gucci pays homage to Tom Ford era with museum space
  8. Elevated moments differentiate luxury experiences
  9. Top luxury campaigns of 2023: Vestiaire Collective, ‘Think First, Buy Second’
  10. YSL Beauty refreshes US ambassador roster
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