NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"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","iv":"1df9b64beb14d49159499f711d3ab842","s":"581a6b2ba0b712a4"}