NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.
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+bvD\/sEtwX\/T7mvp5mIaDeltieADSFwC49q1N28OmDgXFrtHeKyFgAGhwCLoGFF1ICAJSMc0EDlFKOLaCylQiS2lAW+RjNiIygirXtMR84Nz81EEvYR7aG\/Z3FrPO9LMkuIlkMKtXCgGDysqvix6ScuEodOHpRMbbCu5Cc6V7yYCa9k\/d4f5Z+ALsVlyIkuZ+eDPRt4MvcK1lRK06LlVGUtFZWNAhXdTFSbj9eTVBz7Igz5kdy0bCoYa5jH96DZCT2yq88mu7hRQyCfnzcM5a\/yz+zLp1MoVyidLqBc0lnBdL5oZNpw2VGyopyMW84o4GIAzueasYl3\/7S67NzjSnuzFoJNpm7k+ch9g06b8vp0JHnjNn+IPdkn8hrcBL41PeVpM9YMXUekkL7CQoW9ri4RLIv5wdecXqC6rKcDYlfwnaNTa07gQKlQ1War5i0PTJaoFd2towN4iyznXKUThRNWQq+s5B9Kxa63dG2y\/1Ra672rvZ\/LK14nmOXxUis8qNsOSQ2AgNKtTBSpyZrojcDtT5LSTU3E8LIpeH3bBEP3H9cNl9aAAu1coEUUJDKND9Ug7g4DqiEUcpqZtHggLexQ1WhCmfSculVWiZH6SkQoxbbJ1D+Tw3Ged+WBALCKGdPpflcIcyDhx30BbZgg2QYcB3H6yp+B+KEbxP5\/KLOuyP+J3zFN+rTOcoRWmVv\/9HWtIXEptgYEdSl7k+VFt9lgqkX2DMfvOlpdHTpHlxZyZTgnLSoV5hjjpICmcoo2X4\/MzEpTQE0ljb3CZmOUAH2MjaOlM3q\/jtqsTqj4oJ0B+3XRyxwGuCi3suO\/bBX3nNr0lE0vYOv7YR0Hof3v2XCeeU9EmA7tWaTAow6dtl875cGCe2LW60hHG4UgEdeV9aRIT2C7dLpdexvFZUw5Bea8KwHC3mQ6vcsHHQwOMLacp1Lb6Y+wsfe1oQqxjALrFZ5Q4YvZQYbZQjcGD0FPLoL+mYtZL5uAl+iAxU6kRxU4TxqjVOjuZSsKJbpi9OppeSap7t\/GsmGgACB\/LI3+vi6NE4fqX0NzWR+Ezo6IurS39g0Qag87gzpyDnVY1JyKmtxTFG51YY6vd3wyNlUVimcKEDAf0bEsxREnyEEEG5zGl8SJba8ghZxPMA1PI6KOBmhB7F6nyP6wPxdkQ5FJSTMZNxxCEwEg+0CpB57SMIW79bna4AGyFhzPu+aZENzrY83z0oxxOoez\/IBev7M04Y15uIJ\/BciIFXDtziVI4VQTkruA9o\/+dIG9dBKGf38LsSAGt\/Nso1U6Pv3\/C+qZFJt0qAN7q95bQCDQSYttSzu+LeC+gQAa+R1jH7FRolnPC2xQ3HVrEYIIN2GeRuxRnglF4ITT6Mj5U2hW+aA6xPeKAPI769wL+5YX1EKohT1EnpL5jppxtcqNvDYMd+HDwDB\/WzPC\/DKZKi38xjEoLmiVDFleGXyVlTtVWDPdq6AeTNpwPcH3Bzie5O5aKGgCURu3L85xhYOd22Em5FkkU2LcGha8nhmZ9koTL7l7FZ1n8FAIh3S+Ty0uRUW8PwKRc8mwow84nCIlpRRAbMoFkdx1NMiNnIbCY28e5JvaKZ098+5oshT36kz49Lii1JibLov1We4LMcILTX1P8yK6CLKhehdbsTjrcLb+XNYIsmEqg2YWorVoVFRPQIq2urzHiCxugg\/lRL8NmQVUMhG6oeLD9JxTUSkCfrh4ypWWCBUQE8jlCyL3uMCEc82kJ4PUrVuDkT54+WNQLLStG5UMAAWQ1XgjuGmZzbZAe5JyhwgxKGlX09nduio095OJwRtKNnp\/UHhY2iu9gs1+8SzzxdLQH6ySeXMN0zsngAS5JNGsQ6R\/HdnY6dgPE3fQvcjkObdH6EXh0PO+t+GscN04WPRAB0eDfdcn72a35sfu8L9i70lY1cym+C0wC7uyvHM6ahrwk\/XyB6Th0XBcbXV+rXbneKSz9MLsMp3KMXJnRZSmlF30GxNljo9c2Dt61u2eh3YqwA39I3C\/qT5JB0LMbBflnHtHtie3iTZAwMlWUmUaGsapqFJkILJrpKNGSwgZfGF3RCe7A\/nvXh3kkRInlm8u0IuCTl0HDht6rHD4rV\/nsBwPsLRRcKI2pnZjTWV\/rnnvV4PvLTOy0z3Q3lidZq9ejqAZu3oXtukB76XDKNJR7u1AFf\/yP5bMvMTxehZcOf\/x2264gsW25KbQOIjD3NVHL8IWx+4I\/ToGu97EeXXMopP7WgEEamCBNhtp+4VbNjrG6dpKMkUfpW1Pcxk7zPhFjrWfK0aFI\/qmgCkqR0AJRhRDZccnt0dGLy0\/ZSiNvj8u49Z0ERx0UPuBGx9bnebNxjb1lryWLbYCuCOenfEaWY2ZeYAbS60wI5yff8bTUEp\/kDd9Ou80MIeeKFGkGaqiw0bcxIC5SMYEWZPGiB7+Sxs3lvbmSW14hwRpHWFGguTVdBE\/lfN2qwd6RPz13Z4tEcNyttnf+DtAw3h9ylowmH1yOezumxVI7fkKqlqJ+Wr3B6kCYltg97M\/D7cCbmkmxmhbbUz5CatomEDf\/5bJgP5lKJPGLBoO9+hcOpfOefVW3k7zh+lhgjmc6Vyy8iv6sayjxoEJZ0pKI6ZCIAVqGFkDn0oPjkdiN7KIPnTgzTekyfPM+RMw25WggYMU2yrwd0K9OZjW\/zKwfB0Lzt2pFwR3jzz4Mwjo3Aic44B1nPlhnks2Oc5V99C+MS\/MSvYXv2VjZK6lDkDndXpWx7VKwAALFc8VZpRgSZR9PQzR\/NN03lOGuvjeq5eopOb\/kePzP50sbAguhv4sxSka1cbh0OFxzLeDZQ3x4b17eJMJE1yD76izTA3kM46iC0BOur\/q9d9Kwk3YHIzBpGIZIaoiJhf6KTeoVh8G+XlAvJtWyVOr7DP\/2U5FG7cUKd3jfou7LrIAhZNPbctmg3q0J8KFWacpqvp6SJVbVzuCf4\/7S+9hLH2IoALm9U1Ed3hJTmnIFowsmU4hfgUtOHuPwGXoSGs9E9Q8hAA6swr\/MnnCWXldsW7Vl05DQ4ESKOgHi8vxhAUX1A8UNg\/LvrWFfM3WtGIviQgpAnbOy9G9APBG7N5540k4IIErswMfxzFHi+rrDKB27iNcRTOxuMsP\/f\/i5QVjwpRxt3DMXDRJ3Zob03Sfef5UAmfaiTotHvN0vMwvYXhy9fi1hcUGwZIgSSk7dCy1eR1thHc+9RHhB2FwUsEsCWGFA1IeCUhjvX7n5maSKyRxvVo252TwLbKC\/bTOK\/aBQ4oKvwd0Oual77YV29Kquu68TrBrPtG8oqUAsL\/26H3IH9PTk5Zze7lnaV9UzezULY1FRb2Du9JAwxVL5lwzhU3lg9M3hilxkKNSJBMuuFRxabzuz2Q0AT5a7rLCi7\/Zf4v\/79tIFzUaY+y8wq\/LADwNjioI4sNv+1tkAec+kwXguoIVhO7BnWFBM6AsZfurXXZ8oV1g4uwvvNCq9k7j4RUaH7P6mqTgVfdTUYu0CQ5rwkoLI1LmqinQ6KzqaU9zxyprI5ZnHUuvCPiNJMNeKKOhoq7anJts0s0E0HWVZ8mw2cbS8Qh2fARYVFWiCx4TEK9sXNn9L9R4e3Mpkic+toXbA35FkRAboWjZV+syelMyDnGr1zdNqbKMq+m7VnQO3HWHdpJB5L\/N8DVl2nBDWR3oQBexkZs6H5W+nUvCWz9TFg\/cQ6NS36oMsnheU0s3SEZ4LSjB3bNJ\/zvZD44W3\/b2VJNLCwj5v+9KieJfRRex4cKzOESWY+gPYBNiVvjqFhh3xZvy43OqtMr8BruK3E46gTyQkJ8zDIIzFfhKL3oDtwI91eCJ2GR6TlRaicVN7CCdtqI6DnpqNc75P\/oSZcOjhRJaGKcIHZENIWflMzwzy7HLXQySwiV90FND50Sd6v97x+LZuGcBrIZBquQT4Ugm0qYwCMqcDgjq4StHWXAjs6yDg\/R11TehV+RdYdtEmRUjUNHvhIVB5JiGDGx4Dt\/MIh4+et76jt0odWiOcdw2HahXapqqOY2IWQD9HTU1sE+kjBPn7\/STuj9iS\/tR5dEJmRJUy1nffT5g1oaDP+LvUuU68jYN8DYuBxB\/1pcwajQLDn6R14328jwgATsWtMtyyNa8bZkNb0jUDrIyi80kqTKA4i4FuRgONFnZ\/+2j6Hrd3ODrhywp6y97\/2N9L86jDmfaZygmJw42X8aow0l3ri0bjh8ICaS7npu8qYBrBAqZEbEPwhAf7WK7QL5iPPsxuLffaTCI7malWP8wodXWPNt3CFokuHpDVEJPamEezfiL9pqu+cKdwvk3vACM6simtJSvji+1BD8WLeZkFAoqVpLsnPfy7IfsRaSX+oAoqErQpk06Nt4fGxeS4de+fAtSA88SVuEIduKKLy5CO8juO20neymkuSsJLSX+BVNoW\/J2mK5DDiAO7b1OzAHewat0MGNMzPKT9ElNpK7TUK3MG5FT4et1jfEDlC+zEPzSjVsybL4N\/G2h3QoHsDSM15jF5jWyWWTX5moZZLyF8Lsu\/zijOiYG33JN4u\/Tl53\/olff0gk9nJfLT8\/c106JjiyC1fkhV0IX+icycdEYvFK+L3CKl76EMoR23HjZ+ymz6H1cVB5EMPey7LH+oWKgszx+JaaC2st2ZdYKqkI9JjzWwhTFEAmePPeOgbomGwRuXXuxGFwcNRHFeNF9yonsQL4vX5cH+FRHgB5t6kn6A529AqnntNd4x7Nx\/s7Prwuc8i8SCG13tx6+3y2tJg8\/FUQO5e9suFZRfiLLcPNCV80eao7eBxyH\/t0d00mo9I9Wc25QsobKIZnCBfjyFhrj+TETPAzemxArwxHiQw8vOLJFNpsAHpVU6eNFv3g3uTEpbKh9XkszuCxd+vo3A30\/qyZP2j0soN7S0mJKfqshb4b8OPNaMvXA=",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