World’s leading luxury business publication
Sep. 19, 2017
  1. Jewelry's investment option status outshines classic cars
  2. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  3. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  4. Thomas Pink answers most-popular query on Google
  5. Matchesfashion's app adds shoppable, curated daily chatbot-style program
  6. Luxury Women to Watch 2018
  7. Vacheron Constantin begins vintage-theme Instagram feed
  8. Britain’s Newby vies for US hospitality, retail partners for its luxury teas
  9. Sephora, Net-A-Porter, Nordstrom ranked as leaders in personalization innovations
  10. Stephanie Watine Arnault - Luxury Woman to Watch 2018
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Unified customer experience integral for brand marketing: Forrester

June 29, 2012

 

By Rachel Lamb

NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Jewelry's investment option status outshines classic cars
  2. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  3. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  4. Thomas Pink answers most-popular query on Google
  5. Matchesfashion's app adds shoppable, curated daily chatbot-style program
  6. Luxury Women to Watch 2018
  7. Vacheron Constantin begins vintage-theme Instagram feed
  8. Britain’s Newby vies for US hospitality, retail partners for its luxury teas
  9. Sephora, Net-A-Porter, Nordstrom ranked as leaders in personalization innovations
  10. Stephanie Watine Arnault - Luxury Woman to Watch 2018
VIDEOS
More Videos

MORE IN Multichannel
Lamborghini looks to enhance drivers’ senses with new model
Michael Kors picks Yang Mi as first brand ambassador
Kenzo looks to the past to tackle the future
Land Rover recycles its waste with new program
Bergdorf Goodman explores personality’s chic yet cheeky take on fashion
Mercedes-Benz brings complimentary streaming to its vehicles



RECENT ARTICLES
Day’s wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci
One-off Gucci dress centerpiece of Björk’s The Gate
Dom Pérignon uses prisms, light to drink the stars

Kering Group sets business standard for CSR, says Dow Jones
Subscribe now: $12 for 12 weeks
Dacor brings high-fashion aesthetic to home appliance marketing