Luxury Daily
World’s leading luxury business publication
April 26, 2018
  1. Day's wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
  2. Consumers demand supply chain transparency and delivery updates
  3. Mercedes unveils “ultimate luxury” concept in show car
  4. Sustainability, Asian markets to drive global cosmetics sales: report
  5. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  6. Register now: Women in Luxury conference New York, May 9
  7. Mobile apps are the new luxury department stores, says YNAP CEO
  8. BMW previews new model in mobile racing game
  9. Experiences in luxury - Luxury Memo special report
  10. Balenciaga, Gucci, Vetements top Lyst rankings of "hottest brands"
The News and Intelligence You Need on Luxury

SUBSCRIBE NOW TO GET FULL ACCESS FOR JUST $1 A WEEK

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Unified customer experience integral for brand marketing: Forrester

June 29, 2012

 

By Rachel Lamb

NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
  2. Consumers demand supply chain transparency and delivery updates
  3. Mercedes unveils “ultimate luxury” concept in show car
  4. Sustainability, Asian markets to drive global cosmetics sales: report
  5. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  6. Register now: Women in Luxury conference New York, May 9
  7. Mobile apps are the new luxury department stores, says YNAP CEO
  8. BMW previews new model in mobile racing game
  9. Experiences in luxury - Luxury Memo special report
  10. Balenciaga, Gucci, Vetements top Lyst rankings of "hottest brands"
VIDEOS
More Videos

MORE IN Multichannel
Balenciaga, Gucci, Vetements top Lyst rankings of “hottest brands”
Selfridges brings Radical Luxury to the big screen
Fendi looks to creative director family to mark major milestone
Design is more than the product, it is about environment: Mulberry creative director
Rebag expands bricks-and-mortar presence with Madison Avenue opening
Experiences in luxury – Luxury Memo special report



RECENT ARTICLES
Rolex, East Germany, privileged students and Costco luxury – News briefs
Inviting opinion pieces on luxury issues, marketing, retail and media
Day’s wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos

The Modist launches its own label, Layeur
BMW previews new model in mobile racing game
Estée Lauder extends parental leave benefits for employees to 20 weeks