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Multichannel

Unified customer experience integral for brand marketing: Forrester

June 29, 2012

 

By Rachel Lamb

NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.

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  1. Selfridges beats the holiday competition via October opening
  2. Day's wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons
  3. Stella McCartney highlights fashions in Piccadilly Circus billboard
  4. Patronage of the arts - Luxury Memo special report
  5. September Swiss watch exports point to continued recovery
  6. Four Seasons, Rosewood turn to VR to increase bookings
  7. Luxury needs to look to heritage, authenticity to cut through noise
  8. Chat can let brands solve customers' problems organically and pain-free
  9. Burberry gives leather remnants second life with Elvis & Kresse
  10. Vogue, Vice develop content partnership to attract advertisers
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