When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"041c09154d11d5353f53a7ce12af6b5e","s":"1e06d50f9b4c06b6"}