When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"9df5bee711a12a691098296a1f401d00","s":"a9db01b3b1d17cd5"}