When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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5kEMQqVn7TFB99b1ZFoi5ZD25l6RHdOEJTItzjWYy2V+tL3xtBkwNrMQDA6Wr4iBxoOiWJYdbDpHp1GRfkDRXiH+N21NBEjTZqsAkz+ouPNpioFnUeyaqe4QS3LaBFoQXJmi8LgdOjJcin1G414GMjD9TYm3V8f6U4Tqk7NIkynXTfS+Z+jZdGsKoZOgQkzTInpyyl4T72y5TGx1HIXEVEdDQRxUHBJPnFU\/NWlzqgGVhtV6oJVqnxZrTUK264leQdAc9+7qGURlOqVH5OnXgXTlmmQbGf4rxxSrsltqQQwE6KelWoZ2EztyoZROlr6NKTgjP9VbdFObH1uAjhhpfh1m9S\/JLZcc3SUQJwx6q2GdAj0785qDMhMh86gleDrzYOsDDOZlP2T83QyN0rKMX66PoB5Xe0O6eUF8sGv5TOZU9b4RXPiQDs39VbyaUzrkzyrjAAoJSTgG3dYp+85QWdsrcu0GUl2oTk+DkBpCZMESmAci42h0UIQ4oQJGlFaauKQKEIeXYpm220oOBI7pWhFF1CSFe70i70cCahJUpIctmNJLTeMtlMdZCFLsHZ3xr4pztkKf+wp7mKLhHAi2C19mzdnVRIDN5b2DiWDL2tbgtuoOX9VI4wJWBNE3TzIFyn49\/soJZNUiMpRulyc3vDhJbot78\/S72XwgxWWSfq27T7cPGBiyPymVZvmhllmj2946D7EhaQd7HUUKw+sbynSKbudioDz1UJeq9f4lg7\/r4ojKPzwoAmdGl9Yby7ecPqA1BkGI3FkRzgnd0KySDVOvQBObbodE\/Ta01vpTB3je7SOAREDaPiqqM8sy4OFFS27vuf2pFCZO22nbrIbtipmYE7IvoLRHMYHklOUKFVkfQNgQD22BNUluTq89jg0eKfgGmgtgiv\/N6NhTClImWkh\/gujpzvJCuB5T7yORvIGzNyWCEf2l1Kb8VbNFxiE\/RO8lGM1OnPh0fJ65lxsObAcRpLPsEhUQsf5sE6ncN7OphePbBY2wbCITc+YV152yTlpvUDsYy6ugj6IlM+LhOCmiNHqvDTrYEbGnf\/Bu590lIovBVo9MQQT8HYjVyIiCZQDMasXle4f\/eZVUIWhWYBF9\/jtBhoLJMImQ4Wggjfkh0K3kMsq3ElLJCnQDDhtBKLq232+ra6qfWhHHGAZ4MvAMQPG1w66AsvflKzGF9KHJowpwHLtbZqIQDKWPfDdXrJbf0IWVbdUdkx+RyCXkQ6LPRI7HSCMNmWUXdJdzaDHHVoGvvdFO6NnBGzbwYbleo6k+SGp3qoIcyZZjgYXEKoaJ7CNbIyYNOK2JA46zXCYJwMt8afVeRx7xhIqJfppdfBMqGR4+LcaCgSL\/ufeyvpUksM4VN9Eax54XF59ZAQPHawkXEkw2RecY3fEXEm3RfuTBHtj5cVctaWkkfR0WAzKDKxy\/DHlL0bZcZl5m0c\/M5XetjZVSlLJn+bb\/Wf\/829k99GT8YC\/n\/KlpiHEOC+39+ysQJqFZX9Kht1Yja3SbfHG4j9UCIJuAq6hXcnjX8+Lxc5JDjOBXRiGXRVwNkCNbZ7908ziVz7yC62fyduQMW6Z1RXi7L06Tf5xyqknYxPiaaxNhdZ1Y2R5wi8YRLssVEe7KZCNcs6fvFxm520vd3\/5AWzRN6NSTXDjiEUbHLyyytu\/ng2D3VWj7PBJWUNNH9\/HDrSgx1Qoi1GH2Y7EU8ptZM1n+VmXHsku0CKkO8g7bZlhZLoxcsySBoWuQpfErIUO6U5skrKaImcj9pJPQKq7\/BcPdMXvpqPKeEw5HPJiBGrnS8nQrBCQPA3\/JJOED5xIpfQMvx2yDPrX78jBIrPpdaZDq\/8EXNjrEXP+MOKyRDD7wUuWIWbLjcC7RtP5kq6pruwySf77\/VO4abvD5JBzudFjoMavMCPsDaqiIC2ZBc\/8tfqwsXCF\/eBzVCsQzFkUmtoedB1jpfL8A32nX+RnvIAp3fXJUTE\/H3F9rTFbH9td8r85RAj1dXc128R9OLbaWZ6AevVzUxhHn\/5dHJ6EuHcgryqTzX2IIpXZhQUjPohjlKvSdPF1Ye12fIF4Lyyyw1aOmZmOzEagCvU2VzPWzS0zFSHobDh0GnUIryZVLkEvjRSDFNIhB6sPWQPMfnK3e9qgcrQN2kQKaNan2oXzHep86Vv3B\/gpWterAtqFeygJlfQv+ruSrC9QhLxYKU9+zNT63XqBiMmwBdVvOcUYFGgISJ88j7wj110tkCACPRwfs7T+k5ZuxdOXORIb3cmlzSxZbmTLVqWQRzkUt+z2DEB4cHfr6SfNiyzijilobG6v9eq7sYx\/pEDWs3+8afO3FJgjJEnQJf+Rc0LaG6DmMe+8qQPjmjyrhsO4+4g0\/oaKhQV6MJ9T043NnPbadRtsCHFiB46kAPYCzpGG4Yyo9pbyc8m41Gl8IPqm1mivJk9HD3E7x8BhP3PSQbi7RdxGf+Aa4Jjt+b8YpuGecsP85A39mtkH34j6W7cu+MFiInWwGVddSAj3\/UKXzOObzvqSE8uRgKo2LOX98\/pwe8vRICR8S6+fdJswBFqXr3vfWnUBuKmTORCigk3AOnPGX6Ne6O+hbdWuM8BVWDqlzF\/\/YSbM7UepGIH\/8ZZM+7u0F9d88Wkuc8iw2LqGfNm98N3mTg9PaZnCpJ67gKSEAviktlh8sBICUkCILa8ApCq3Af+MM0QJepnktlwpfih4\/eAbEG1IGzrYk27DyRVGnuNDH1P5DdaKSelA4Pgvb21woXsNGpjporD\/Tb\/3JAfmF6ABi55hlIWOicPL4iM\/kyvAMsmbRqgZjWwvUhao57kzvfAzL55gMm4o7L5EBedTfX5BCUc+8J4PNArvXu+SQdCWBJis6cdzsLnD09FjP+QQkHrC6VOUh4wN\/Mtdh57Ol52X+H8S65QS0Qg\/0XiRQZA6UGYaMcFZ\/NirGlFCZBsK\/ZpntQYiSTx\/HM9DW7vCbJNPtugJ89IFUuPei2TiN7zVvEKBJ3OTD+ZnzT9XJzuzGh3srO30QSLPRdrcvrM9ElybZoVwxHHPHLdapZ8151AUtkvJPRJHU1cB8fdKoqBU+UNWQXb7U90LliSS6DZsIG5iFMOlU0NPVNaigYP91COM+gTuq3lG3\/Cd++dpGV6YdVZfq0c1kTexAk0E3GJI\/8RfcDCWRavo32CYpGNwEMUxI0HTXR6HNxOaNd450FEFqFhuEmFIbOudYOQyu0C2F49lqjyJeCWjQrGznAoLNYr6lhNWrE2SmmCx57mNRbf\/8y5FhAcMFncnGQTx4reMqnmaTI6Qg0t7LkZk9mGnmHbpRWiM569u5EaUPw5BZLna4pDVG6wJaTxZbjyoRxecumh2RouPD\/XcqC6C6Pufc2eANL4iSaUk04f+0MluJd349uHzPk55f6IfwSwTamYak1flwl8PAFJo2oO4RJxP5rJxHO1JzV36Rac+CESGM955qAE5FxXOs7JU\/oTU7nDa9aEYd+X\/irl1v0eqKVMoPbX4ABB+WTrI2WK\/3ayo5iR5ORo197FMhXYGRb1mxAO7ASdBkkVGpwC0lRRk6k0zn6dhGvKJdQ4U47xgbDjsmzEdQIXb6nYDHPEHfN6WQX5okpqxF2r6814+axGY+\/WhRDELdqa\/EPcW8wdGLAHPcH5zi9PIdJHrjwCQfXPgk8jJZjjT6mcMBi7xxIspKYeYsTQCVjjktTe2B1pMXPDLWCvB4sKbgh0oFcwALJQNQYHYpU7RMg+rFzG+e53cl\/05fkXWGRdVl4GJkvWEXqnv7ijZceXO\/5oK5g3f5cjaMCg4JC8tOQjmsWiNi5eXK+ZwpUK96mmwWya+p0qAuUJPujZfHMAMY6rF2Q9E05gHysvFIshgdnsYH1vpoqyF78mtiflQ5BPOcKxO0ST4E9ENLDi4VbP+Qp9u+Ky9G7rmi5+YUDl85lvB3Gvq7jZZUZq8hNr2+sE9oVCqVcV6t4pNMV934LoGtlow7V3fSdBKnNfky1rP4RCQ9nxpIuePYjZqw4xRrHGSUB2rbccDTK4QjRXw4\/Wyo5fr3tNycrtT7plrZwK5jyySntwjM9Iy8qxC6SWhFQRsW7qHHnTZ2wpCveldNT5G9fpp5CrQ1wCQq\/\/Wk2gHzSm5YPipfTjfSLfCn9XGerva1YEaVaZjlW1JT2o2CbTkqkA0iWpz1CVcpP\/qXnsrxenTii9Vp9uJ924PUIC1F3qbN+dsUbZDsIyU+wzNOo8vBwJI0tTwa2h\/bPJtVQWw0ZyQeVFYnnvec6HAN1+f2Fjtp+j+sVZ4KhhPofnndn7SrnKlLsGnepjHiUlhUQ8VPxCqOW1JsmEwAx9UerKbIw6e\/YxrATbDR1TsQeIAxg4Fzmca9eLIpdSS7gfbaNJ1D2WhRwdS\/NEkB6yyebRXvwIXN2yFeMzTrwstREH9t8QYoYXBt705ZPFXVr99fZV+TWDrmQ==","iv":"086a52959950bb0c029bf4b9e533dcc7","s":"aedd3bbdf3235d78"}