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Multichannel

Hugo Boss debuts collection via comprehensive social push

July 5, 2012

 

By Tricia Carr

Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.

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  1. France welcomes first Case Loewe location
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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