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Multichannel

Hugo Boss debuts collection via comprehensive social push

July 5, 2012

 

By Tricia Carr

Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.

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  1. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  2. McLaren hires Ford’s Kemal Curic as chief design officer
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  4. Can luxury brands balance AI use with heritage and sustainability goals?
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  6. Porsche plots ’leaner’ future as full-year sales slide
  7. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  8. A new vocabulary for luxury: The nine archetypes defining its future
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