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Multichannel

PPR taps contest with Parsons, The Fancy to build brand awareness

July 13, 2012

 

By Rachel Lamb

Luxury conglomerate PPR is partnering with Parsons The New School for Design and The Fancy to build brand awareness among students through an online contest that culminates in an internship and exhibit at Barneys New York.

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  1. Luxury Women to Watch 2017
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. What packs more punch: unknown models or celebrity endorsements?
  4. WatchBox looks for growth in editorial integration
  5. Dior dives into French Riviera with escapist fragrance
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Sephora introduces new concept for SEPHORiA 2026
  8. Taj Hotels celebrates #WeTime in content-driven campaign
  9. Sephora grows its physical footprint, while other retailers close stores
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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