Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. France welcomes first Case Loewe location
  6. Luxury Unfiltered: The new codes of luxury for 2025
  7. Miu Miu channels athletic aesthetics across global retail grounds
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  9. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  10. Jaeger-LeCoultre digs deeper with ‘The Hour Before’ doc series
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. France welcomes first Case Loewe location
  6. Luxury Unfiltered: The new codes of luxury for 2025
  7. Miu Miu channels athletic aesthetics across global retail grounds
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  9. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  10. Jaeger-LeCoultre digs deeper with ‘The Hour Before’ doc series
VIDEOS
More Videos

MORE IN Television
Cunard takes cinematic approach for latest global campaign
Genesis launches ‘And Just Like That…’ content series
Four Seasons Private Jet to host trip inspired by ‘The White Lotus’
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Four Seasons, HBO ink deal ahead of ‘The White Lotus’ season debut
The RealReal pushes shoppers glued to unworn designer goods toward consignment



RECENT ARTICLES
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location

Guerlain Spa to launch aboard Orient Express Sailing Yacht
Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics