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Mobile

The importance of a mobile search strategy for luxury marketers

August 24, 2012

 

By Rachel Lamb

Since affluent consumers are looking for luxury brand products and store locations on their smartphones and tablets, implementing a search strategy on mobile Web browsers is of the utmost importance.

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
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