
- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"e8b939e79f8e145f65df44bbf90d3fc4","s":"fa019a2b1c681f70"}