Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
{"ct":"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","iv":"81dc43c743498ed1a4847cb31811976a","s":"85aadd410d875ef3"}
Share your thoughts. Click here