Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"015dd6af6dd4a78a40d967fd10a45ee3","s":"52543490d9fd9d4f"}
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