Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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tn2u0LjL09wXnYUUn+TGRd5Hso7PtqVD86DtUSdXuzWGktAu70Ed0UrRYK5yUyBD2ZdIK2eWmIIl9XyHE1sg1EPPozBm+9EzNS1ff\/oXU5UjiHpKM+5vge2YgjUh4+36r7ZJItlEpR\/JxTNkOYBaIgAGUnh5QynmLFUz8WFibzV+65erNfUn1PqsVdaMMtEHFFMiI+jX7H7ZBrvnrVgffYV90bT3pN12xvXnK3\/MSrK5NQVXYXmLLJ\/zwb\/kbDeXiX60yJVyOFyEjQLozcps9BJdwQW4f63G4O17ajjgO0SZ2qgfD2ly3sbWzYuGiiL2XeUvx1xrWNNR7ZIpbh8MXI7xjCAnzm2ziEGd2Q9v6Mzafvu8bEXuupwZOh6EjtkqxtviUVzy7lvoWSBq0feN\/vKP4cdoVQvqD2IWP2SzFwCqHLavnjAJCSGgFh64xf0buTsjU5EZr5In\/mNR3ji1eycqwEg8tLfJQoJ\/BPq+FYavrANJKXsZ7myteZHyaFqO91amt93PIwsaObfazG4Iwq9+uBlGN2Fd7807jGoeN015jaT7XXvQBT4O\/C8SPm1mb7ZFqnuwE+yqmXGOZlTzZ4C8awT3XnJfKTGdXzuIqa9UMPZP+Ng\/BV3N9eWHYeiPgVp0C2gU2j3YDL+3D2LyiLiyT7ekGjDB0jGuYIUDsLdZE2rGycuJ8jc5GcrC3Z5SL0wQ46e97M2HUxPkONFZcUP6IMAiNk6uCiKiPJQy9eOwSaJYALti0WphjuphHZiQosOOVXIIqWRZiu6L2Nwrjl+pKzStT68Lgt0kde4wDrunc8mZ3DZsNuEy7TERvuAAPcdOsYOQqveUbFlv49GHIJbrOjp59ZVJLmIBdnPGMFG+MLXJoyKJohzG\/ZPCxLHJwdaB1\/xpDEQEkGhbeJQBvm+H9V9Wq70WKXI3iPh8i6ieL0u\/\/3Ndm1\/ME\/JwyWSBm9lJ+LNEsdtl8Smgl+941a\/i+jPA6rgkz2ELt7DZLmus6jAok\/8HcbB21EIwFmbFpvTP9tAO3XGAWjntL9e9u+eXFHaUXv4v9gmvRnCNGx9qCBMuKInSILmSexlgp\/Bp7guCkN+uCpRi6Nyi8\/Fju41rC7DCd4SDJGKRTnlbcqLPRhkEw8UebNu7cfTB2f51gnpRjv0mNrpOoFhWNYG46WQdEUCOBbIuOfGDw5VaOfPHuDGmGtR7dc7\/invgLnHV\/7lhAMFMXqDMAJ3lrH7N8+dT4JoD7h7S5oUpSbZg\/yHfFR\/R0FG7ue5b9Tpq8eZeCvylZFMIQ0rS7UQaOaa757IDKsOQqrVHWWVGUcufWpgQuzbbXqYn2\/S9flm0\/BG6KW7PgkFqHFWOU5u8xgftzPrKJeAVWWdhJC0AX+Wo76tScowtA3VJyp2OcvByDezVBVY9sWiR4NN1ZWBHIvnNQ7m\/rHkgKfUlh2zp\/Sb\/7Y2VhXaYwcu6zadfol\/yDlYV8zaDcnY48bnAcq2g2qZXVJmkN2GmNlyN+5FQJiTmmSWSTiawmzRLqK99WvFRtcaPFQio6C+LmoHxGgdEiHPiWEIFrhZz4BixZXNN96Aerz\/AUy77KwN74YHvemjNYgOolK9CBMFlne2iqfMcU8uvo72NLkmd0A8gA1CS6rHHk0ZbdKO4KmGw9KW+SznRGaHmFL8TzeQB27JIypfRVIT9x93Rd3Np16ESCQ9s2EvJaj+X3JasSvR7JjXs1Ggkvc7Yp5d2GggLIPcoX9QW9zQcChT3ekaRf+gXNmH952AeaE1VQ5FH+xBzzxr5Pr02KuG1QACfdoe9kM2E5\/3K8g0dSjEtuCmNEYHdqodlwM1a8Vdd7LmRZhjSkDnpRPbEZe8YqnSB6DZIVcKSCUO0Athx5p38VERL18Fr3yIlidtE4UatHagbPIWxzS5nAPZETwyBT7LU2F99EKKZY3\/VLGHjGMKKs65B84nH8UBbwIICnVMxOpfT+T8Asy1WmPJYhhOFVM21wFtGzyEPV1F99CFMIgZ+UB2zdQe\/15cGFRvm1d4SFVVhjThdWMxifETIEIbGyIBvsCLNrN01yVBJcPvohrD7WTRTJgMqHvNIACkLAe7u94bU1iBWaIMsfnlwETE9qMTIEWBn\/ukOLhWKWuYKSMftusxrDilWisVnRS30NNw\/9cucxJ4v9jjij1HSlSYsnZJ\/u\/Xo7UJMdiu9cEldXAPditvl1KncKxSiNBk9VK8TpNKUVGjvCNy9mIXcwgaACut658cxW020RBSiZH0WxQO9ap6RM7EvDduSvHv7nan1tXWLhykMdfFQ71vDQr\/aLgenIUG1YfeEsgBypOdd5IGUTKXX9Y7nAaLW5fOebNMBJNbUBnHTPZMm\/tPmz69hvtIN87myI4xSWjx5VdmgGF6t43oRs922JqN\/wsqHSvLBcADX77r1AAJeLpZaYJTTxCAuuiPD+m4COUO32LOTNeF7\/SwamrUhKv+2uJibiMlPUgK8l2kRHxTdCVxYJD4TGqWTUYy94RBqbjmVJHLHwXhwvhoXbGHM+XvPVd7ybZN0iJYqJw78aa\/QIBBXQPs9CImw8CaIYN2tPTlSPaeNL8J5S9eKfXMxt3UV\/W2mKm8De26\/l7wyUdSQPdPYWIFH3YIIMFzzvZ+nYqFrqXtSJw8PYJ7XvkjkOPghuIR69sD0vqRw5gZA8X+yZ3o55URiZk56200x6XO\/BylQqOmYOpMPjRGjhxgYK2FQM\/CvdnKaFRQJrHonSfuAQTFhhkaNtoUkhZ2HSom8i9bE9pwuUIsyooZaw2604BtDqEitmCXzGm50Dv7nAX78Ih4yfn2X+ceXSLZ\/ttF32ezG9UWFrWlZ4Ka1iOYoOMVV81oW4jvzQQyb2PXacCnfJqkfqiBnpC6Gr8yZmiL\/uqEFDPQyb594OfZBAD1PQpvypAoowXKgE8hC5q9iliS0GoGDfRyCht2FsO4A+kgTAm+CgZCCjZBVJMNp5raQnQwmtOSuBrh7WZOmjHTq1OYa389lgO9jGQV7sPty0qGq9S4JisO\/eBz9JNm9xA286Cyl494BVxn9ESWUN7CAV2YhVJyjJ2cECZWeu9hjlf3JSVp\/41PkUfRByUEMMz73gjSJS4f07654IwF7T3G14+M9Nso+j2e9MV\/PCmsvdH6szwLln3d2O1gZuNUu7umTwKWSaHj95dQILpuFIFvR4hkqGUKJdclqLejIg4+iBObLzdFPR8QJfYui\/JFfYJ9OxfA5m6pTX782ZccG4+3kJaOe+eC8HM3xV1RUWs5yuaF519Gdmq01dY4TLoBPjwR4E0TGQiQZNgO95QuefXzsH4zemlJxfHRvDEKVvkD5m8hLvlKiJEU2WVYJJ+\/ap0BY64IFjoLVGxx1DqX+GEgBVeSB3zin+M1BGZ5DYvqki6cfuVvULZv\/NmKGHelF8nS5sSl9ORHszKSN5Y3bbMhCUoXRZsA9Lw8u97XqyNO\/ZrKT6kujXstPNDp9h8a0n4IfQdb5omRd4GWe2kZ\/rsJYuwiMJ9A1tm6V2CAPW5Il8Gh5im6PbUCbdR+pDqER7qp2v1s5q4pTbQ==","iv":"d93091374318d73430352344ea6f9d33","s":"0afdd0dd0b89388a"}
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