Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"fde898beb9590c55dde79b33bc4d237a","s":"d5dc2c6ac9a91477"}
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