Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"6e07d7aabef93043c496ad289c3a4c9c","s":"79818a4f6a23aacd"}
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