Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"5cd2ffd9c19696d92cf65849e226afad","s":"15740736a63ef0b3"}
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