Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"1aeb3ea649b570193e73c67dd805d86a","s":"70cb83f4d64ff9b5"}
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