Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"3fde1d7effa5669e5a45c0f101f7fc0e","s":"5508179d6d2c70ee"}
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