Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"9e163aefd6912331109490126c5fc696","s":"a3bddf8a90c57145"}
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