Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"4c2c81e0cc99e6aa16139dc917371064","s":"513743988ec23a57"}
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