Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"4fc5b74961d2efd3cafdb71e84d4dfa1","s":"9045cdffba1c8c36"}
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