Multichannel
September 11, 2012
By Rachel Lamb
Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.
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nRHqoyhm0xxF9rPh9ZCiTzLfxuzjQV\/KzVBIEdkGgYf2AQxh1Sb0jsYjCa\/EcK38bC+l6vK56QEDR7kAJ3sUyEU6k8Vv0y8a8VYiFJR4Dhd\/vSuRg3VYyx+UpsI9PuaPqTzxtZULZLWzm05269vJwaXMuz0xfYROeysbxYhadEqQjORidptMQSFLsgrBtl9UorPx4Vx5HqCtVnBv5\/DT13Sq9Ymp2LdvNxe8hBdcsYqjcqK18iRBm3MrpJfUB1v4Kf7Ie5xhnG0CFlDbll6cjiCZkfdyhV\/C+mgD0+Ad\/Y0rvfH1Ow9BTRsj5q3pehjpFWLI7tMf1YzgKFn6ZQUiq3M77T8cCHWDFmJKH7+xIH2ku5wX3LaA2zXW2tsnCqKGfvEWa+SiwOQxmYv4iJ\/QBYl3IzPAxmTBEX8ZIhimqB+fYSinsj1oyMujVUBBkEJpfjllrb4AQA7P8VgOyoTsUatQvPyevRb8AOzIa2pY3girKryV8OPcBd3p8acNaknQluWSzHzwtuROX4ajdxZvqRErxTnivsmc8cj8kzQDbysPfLpuT70nvXKJygYKOScA5sM8KUq2gV6VPyFzv6WBquH3RxWujsS+cnUAbbg9ekLWKVOFxVXiqqxqiiNBJP3uCom+2vvRFFIKSEfqPAUdSUugZaYh5EdWGPvWUhrIMYpmWKk7qiX4rWlGEE4A4rmZNSUnXz\/H8JwGxnXUaZrCKOyrzto\/dIGkV8otjLLgtwjuBXXxbMHRn\/xKnp5S4h7hhngtW\/55r5uFdJonn8wxKKIIcb8Vzb1kYWE8h4nuG25uhUqDDgWKdCpCjawaLp\/vkXwKtsM4Ok7c\/BNZI7vVUEOOzCLK0hXqFy58FLC0dBMfexLCzPZAFkELh1yhWXQCW0x1dVSsawftP47ShJXKN\/0c7okP+VlgV9gb85hEXJpOUIEQaq3xrOFAo89mJDnlxhUuZyoEVqvzosjgbx9V1DHIH268zBQ9rp+Awj+zBLYmoJz6mb6KgilhHUPotgtlTdLvXB7DgchPwk4wgnZjlay31f7hpCRqbhE7eH6+W3YB+RMo62yDyijkVMeK5hMxE0GsjklgGl4bRE+pEuoWfvAv3ufDs9nubCS0gtaamxu0uFKaOTDGhwNnlVb+RnezRYhIgY+MgOPNqZq6S+0wcWG2ldwQ5D46bElc4ZANy+W5RchpjwOgWNistjld0C6rW89NUsy6Aaye6OM6lGGLDAZS6QQkkYMZR3WPSb587TLatL5e1HkEbBueA\/ALWs1ZPS2F4xM\/DS24C\/6OUNUUgXeALaiO9D9NjjPEe+B2ccBrlvYy5TUfUxAkW3lATVuGg1e9iuzz1lVv6FIhxNF\/4jqC3+1jwEFMaFHyXaj\/P\/AFCnLrmmTLo+MQ6cr0HDrEen62D8xhoY9JJIWiYd4fO3rCaa2zwvzXc8\/ffEZUBuUM\/gCuhvmlf3IeCGmhAtOzuOoRwaTugFLaHKBS9v5gFPyacpCh8\/iAfnupOuxL+vBMSxj1TDVrsoOBFg6dOYbcc5m+0vHRx8vAjRwWmGTu+iEfAbHmT0maSfhbNiNJ4nC3KW8evzcHK5Z0+YNZxEUTK1lme6Lcl9d1k0w5RNQtKJs6+ZpO3UJ0HRNu2LLjfH3mO8orm+0WjbbBEz5\/6dFSL6ZGswZikn1hv6wT4mPIYDtGH1zuR5n+XRma3RQhJ6EB2x7pof0LLemND2z9upbD\/6DS\/YgASbxHPXop8Rto++K+wGfv9A\/+KGeRxlRnDBafgj+ynMjXjNHciirpxBCxaZQ1GGK8Dz+2QIxrU9wri+J4U1Jqh3TODfRmJoZ9M5YYf7nSSw2ZmjjaaR6kjfIvuY5VWQbWDLHpnOIVgCbT0W7n7YhmhU9PJ1\/OJ0MsqlOL2+zZbO7YLMzREcH57PnkwX9VM2io4ZCjZLTdorBiqKQbeH+X4LbTwmSrQSlgGSuRftlxSJBWq32Pg9cJ8\/+S4j7OSqYzSJqL9JCwk2fhPCtXaigd9oCTwIWSXzB+45sJHBvufBedYxXMKwxJ3MLqWSp47fX+uQjoiFELNf7eE2+d0Wzzi8UV9tJztAUqJuYsKzTDWEHs+4da4hhAa1jO1KN0DxtGeQSbLS2zLgpjlmhWMRR7dO7vC4dWjZMe\/++0Yvk0m5FYZAt1aGusIbwLu5nLTn7Cx1LdtMgjMZlZKfJ+KRS9liPX7AIYFgE2Y5AvHcSZCGGi\/k4CS5atYo\/BvfiAeaHrfrIvrRG\/Qvzed8K5R\/b7vwyP6fCYcgW\/onCU0VHiMlmeylXe2hpdpBcV7TQbMjM0Rrdmh10zg581wcVhpiP7FP8oU4wUFRP2Ayml1GKgc70nZIS1bg8fLfYr9oU8XY78QwyeQ0fcG3fOibe7e1sCvwI8Jnt+PEysgx7D6kofxBV60t65JtTPdju+pvnIM+ZRVYG4d+9qFGXCepnD4+RpYDe2MNhzjq4Kjm\/UIrCQrc+fhSBi8GqFwp0iBnFmpFN2dMPh5Nj9EH6HWSYHZo78ALyv+U2ysM6LNeqESOkb0gkZZx0Nrjdx\/sfjTkTAhSSGA+fxutAOVk4JcwcMp0cUhlyC3tD9PYIk5KdAv5\/PpX0kkkA6GYvxYjZSc6D6p\/jqUpwLTFWMBnP63eGRD2yvPCn9wk9v+RBSd4zg2ryb+XL+4FWjujdhh9tPVMJ+aKKU3HmhD85ayJvdDQ2wUXdxqHX7GABdDOXooP1Ne6VZu8B\/MulT+SzEOCAsaibnJst1kvJQlZC9p6eEiD9WmKqpFbFH0ffXv3sH3\/xJo2HNji+V\/CvRQkKIOMjCfJlDlOo9V79gtKIRWK9n0Cn7bSETFs2Y6+titaXgXHUDf5+xLntQT4wFm4eFs6n2IR1RgI16bY7xM7UfhJE8i0Ep4xtDpO\/6+VK+xJJjV\/RCx6Gx1IJPzOlk0M+B6HNRMJcEVzqu5ou6snAQnndQ8nKid\/2IzmZKcqQ5RcTFeLK0cHupfMond37+AhFXu0LXxXXedVTc3lWLJnWg9ZclcUu5fqCoilX2R9LytL2+wqa+hfKPKe99aLBTTNN35l6HJdXQne9XrQMHgmWqZGWhwk8Th1cRTBQVq0yjTeJ6NxkHXD92uEMTT0MDEAhcsywXVENfvs4hcC2OgDTJc9xH8ZBUJ7M54oC2F8d8x4A\/QQtzuVRT4nWRjlxW8SSbAXSMJDC0bQkJaADbItq+GkKKJ0jCPVi\/Muc+0eAJjJcfoYq6UPELiv\/9XahOnKlXIiZdE0IIOPEpjJamUQ7eUcw2Tw4cKv\/Xx9Zartpcqj0OfsQrXvIk\/s=","iv":"2d5632337710fb46c08488c4067bb57f","s":"13ef5da8978e99e3"}
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